SIDE

Rooms 178   Architecture Störmer Murphy and Partners   Interior Design Matteo Thun
The Original Gregor Gerlach

Hotels Facts & Figures
Rooms
178
Architecture
Störmer Murphy and Partners
Interior
Design Matteo Thun
The Original Gregor Gerlach
Side S 01
Side S 02
Side Lobby Sculpture M 01 R
Side Hallway Lounge M 02 R
Side Bedroom Interior M 03 R
Side Architecture Facade View By Night M 04 R
Side Interior Bedroom Light M 05 R
Side Bedroom Red Tub M 06 R
Side Interior Green Dining Room M 07 R
Side Meat Drying Room M 08 R
Side Bar M 09 R
Side Interior Meeting Room M 10 R
Side Architecture View Down To Hall M 11 R
Side Interior Shapes Stairway Entrance M 12 R
Side Conference Room Red Violet Chairs M 13 R
Side S 01
Side S 02
Side Lobby Sculpture M 01 R
Side Hallway Lounge M 02 R
Side Bedroom Interior M 03 R
Side Architecture Facade View By Night M 04 R
Side Interior Bedroom Light M 05 R
Side Bedroom Red Tub M 06 R
Side Interior Green Dining Room M 07 R
Side Meat Drying Room M 08 R
Side Bar M 09 R
Side Interior Meeting Room M 10 R
Side Architecture View Down To Hall M 11 R
Side Interior Shapes Stairway Entrance M 12 R
Side Conference Room Red Violet Chairs M 13 R
—Emerging from Hamburg's staid residential area is an urban-chic statement in style, where private spaces are sanctuaries and public areas bubble with fun and possibility.

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    Rooms 178 /Architecture Störmer Murphy and Partners /Interior Design Matteo Thun /The Original Gregor Gerlach
    Side S 02

    Located near the Alster Lake and the city’s shopping district, Side hotel sets a soaring stage for a dramatic lighting concept by theater virtuoso Robert Wilson. The stark drama is softened through interiors by Milan designer Matteo Thun, whose rounded surfaces and carefully chosen colors create aesthetic warmth and vitality. Guests and in-the-know locals enjoy the lounge's voluptuous, round furnishings and [m]eatery bar + restaurant, where an 800-degree infrared oven and an exclusive dry-aging process cook up delicious steaks with quality meats from Argentina, the United States, and Germany. While the color palette in the bar is a dark and stormy affair, guests enjoy soothing and creamy hues in their rooms. The generous public spaces feature bold tones and lush velvets, such as energetic oranges and warm yellow walls in the restorative spa treatment rooms.

    Nearest Airport
    HAM - Hamburg Airport
    Food & Drink
    Restaurant
    Spa & Recreation
    Indoor Pool, Jacuzzi, Massage, Sauna
    Conference & Meetings
    9 Meeting Rooms
    Internet
    Complimentary WiFi
    Services
    Breakfast, Late Check-out, Parking

    Rooms & Suites

    Designed as a stark contrast to the vibrant colors in the public spaces, the 178 rooms and suites at Side hotel, in Hamburg, offer up a soothing canvas of buttery creams and sumptuous browns. The Italian designer Matteo Thun’s sober minimalism provides just the right dose of Zen in the city’s center. The “flying” suites, located on the 10th and 11th floors, are a study in purism with limed oak flooring, glossy furniture highlighted with light boards, colored bath tubs, and suites each offering its own color tone. The “Super Sassis” furniture collection by Thun supplies the sculptural-looking, comfortable seating. The purism also translates into floating glass basins in the spacious bathrooms.

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    Architecture

    Jan Störmer

    Jan Störmer’s glass and steel architecture is nestled in an area of Hamburg where classy urban chic meets established normality. Though only 11 stories high, Side evokes visions of luminescent skyscrapers. The Side Hotel's atrium lobby is encased by frosted glass, stretching eight stories high like a luminescent sliver between skyscrapers. Hovering above the futuristic atrium is the eighth-floor sky lounge, where Milanese designer Matteo Thun suggests weightlessness with improbably curved furniture and floating disk lighting. Stretching even further beyond, the Side's lounge terrace presents a panoramic view across both Hamburg’s gritty port and its genteel lakes.

    Every piece of furniture and decorative element has been painstakingly selected or specially developed as part of the overall design concept of Side. Buttery creams and sumptuous browns serve as the soothing canvas in guest rooms, against which the Italian designer cleverly juxtaposes public areas using splashes of garish color. 

    Interior Design

    Ever-changing intensity

    A spectacular light show designed by iconic light choreographer Robert Wilson pulses through the hotel's soaring atrium with ever-changing intensity, mimicking the breaking of waves. Against the backdrop of Matteo Thun’s sober minimalism, the interior is softened by voluptuously round furnishings and natural touches.

    Interior Design
    Ever-changing intensity

    A spectacular light show designed by iconic light choreographer Robert Wilson pulses through the hotel's soaring atrium with ever-changing intensity, mimicking the breaking of waves. Against the backdrop of Matteo Thun’s sober minimalism, the interior is softened by voluptuously round furnishings and natural touches.

    Every piece of furniture and decorative element has been painstakingly selected or specially developed as part of the overall design concept of Side. Buttery creams and sumptuous browns serve as the soothing canvas in guest rooms, against which the Italian designer cleverly juxtaposes public areas using splashes of garish color. 

    Made by Originals

    Gregor Gerlach

    Having grown up in hotel development alongside his father, Hamburg native Gregor Gerlach knew the business was in his blood. He is currently the CEO of the world-class Seaside Hotels, which was initially launched by his father Theo and now has luxury and boutique hotels in Hamburg and across Germany and Spain. Gerlach spent four years with McKinsey after receiving his MBA in junior business administration from the Kellogg School of Management at Northwestern University in Chicago. He was also an original investor in and founder of Vapiano, a successful Italian restaurant franchise, and continues to serve as the chairman of the board. On weekends, Gerlach can be seen relaxing at the Hamburg Polo Club, which is among his favorite places to be, he admits. His jeweled seaside resorts are a close second.

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