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Design Hotels

Conscious Future

Our Conscious Eye On

Conscious Hotel

Concious Eye STRAF 01
Concious Eye STRAF 02


Milan, Italy

Nearest train station

Milano Centrale


Vincenzo de Cotiis

The Originals

Daniela Bertazzoni, Alissia Mancino, and Sarah Mancino

In the heart of Milan’s historic center, fashion designer Vincenzo de Cotiis transformed a 19th-century palazzo into a destination that is both style- and eco-conscious. The hotel has an ever-growing list of sustainability measures that includes purchasing organic ingredients for the restaurant, using refillable bottles for toiletries, and logically allocating rooms to minimize energy use. STRAF aspires to become a leader in the hospitality industry, working to raise awareness and educate guests on more responsible practices. The hotel is also a principal sponsor of the non-profit association IN-VITA, which works to rebuild wells in rural villages in Mali that have limited access to water. Proceeds from each guest’s stay directly contribute to the project.

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The hotel makes intelligent use of renewable building materials and existing architectural heritage to create spaces that are respectful, inspired, and welcoming.

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Minimizing waste at all levels, including construction, cleaning, and food and beverage, through the procurement of sustainable materials and the conscious disposal of those that are no longer needed. Breakfast is organized to produce minimal food waste.

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The hotel is replacing old-generation lamps with LED lighting and replacing household appliances with more efficient appliances as needed.

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Products & Produce

The hotel purchases local, organic ingredients for the kitchen, buys ecologically certified cleaning products, and uses refillable bottles for toiletries.

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The hotel respectfully engages with the local community to create spaces that serve as cultural hubs for residents and travelers.

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STRAF offers sustainable and enriching activities that encourage a deeper connection with the natural environment, the surrounding community, and local partners.

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Guests are encouraged to use bicycles or car-sharing services for long distances. The hotel is located in a pedestrian area so guests can walk to reach the most beautiful destinations.

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Healthy Workplace

The hotel hires a diverse, Milan-based staff, guarantees equal pay for equal work, and offers training courses, career development, wellness practices, and an inclusive work environment.

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STRAF invites guests to orient themselves towards more sustainable practices and offers explicit communications on ways to support environmental efforts during their stay.

Learn about our Conscious Hotel Principles

We spoke with the team at STRAF to learn the latest on the hotel’s conscious journey.


What is your sustainability philosophy?

Anything that can be done to protect the environment must be done. We've started with the gradual but definitive elimination of plastics in the hotel, smartly managing the use of chemical products, and saving energy through the proper management of thermo-hydraulic systems and migrating to LED lamps. We are always open to suggestions and happy to listen to advice, since we firmly believe that each one of us can do a lot by doing very little!


How do you forge a connection to the local community and cultural surroundings?

Through careful public relations, but most all by collecting updated information on the needs of the local community and creating opportunities to assess the cultural environment, host meetings, and foster moments for collecting information.


What do you see as the biggest sustainability hurdle for hotels? How are you combating that?

The excessive use of plastic, which we fight by gradually replacing plastics with easily disposable raw materials.

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