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Straf Design in Milan
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  • Food & Drink

    1 restaurant

  • Spa & Recreation

    Fitness center and massages on request

  • Conference & Meetings

    1 meeting room

  • Architecture

    Vincenzo de Cotiis

  • Interior design

    Vincenzo de Cotiis

  • The Originals

    Daniela Bertazzoni, Alissia Mancino, and Sarah Mancino

  • Themes

    City, Sustainability, History

  • Food & Drink

    1 restaurant

  • Spa & Recreation

    Fitness center and massages on request

  • Conference & Meetings

    1 meeting room

Fashion designer Vincenzo de Cotiis has transformed a 19th-century palazzo into a renowned destination for bold, elemental design.

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Architecture Vincenzo de Cotiis

Straf Architecture in Milan

Architecture Vincenzo de Cotiis

Showcasing the contemporary with the elements of classicism, this 19th-century palazzo is both style- and eco-conscious.

A minimalist but grand installation within the walls of a 19th-century palazzo, the Straf uses cement and earthy metals to characterize an otherwise warm and inviting space. The hotel’s urban style and its everyday materials recall the Arte Povera movement of the 1960s and 1970s, whose artists used non-traditional organic materials, including slate and wood.

Interior design Vincenzo de Cotiis

Like any good couturier, de Cotiis recognizes that beauty is in the details.

Every inch of the luxurious rooms are hand-chosen and made to measure. Simplicity prevails throughout the rooms and suites, with texture paramount. Richly layered paintings add warmth and depth to the cool industrial interior: a raw, eclectic mix of cement, bronze, burnished brash, and gunmetal.

Straf Interior Design

Sustainability Keeping an eye on our Conscious Hotel Principles

“Anything that can be done to protect the environment must be done.”

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The hotel makes intelligent use of renewable building materials and existing architectural heritage to create spaces that are respectful, inspired, and welcoming.

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Minimizing waste at all levels, including construction, cleaning, and food and beverage, through the procurement of sustainable materials and the conscious disposal of those that are no longer needed. Breakfast is organized to produce minimal food waste.

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The hotel is replacing old-generation lamps with LED lighting and replacing household appliances with more efficient appliances as needed.

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Products & Produce

The hotel purchases local, organic ingredients for the kitchen, buys ecologically certified cleaning products, and uses refillable bottles for toiletries.

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The hotel respectfully engages with the local community to create spaces that serve as cultural hubs for residents and travelers.

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STRAF offers sustainable and enriching activities that encourage a deeper connection with the natural environment, the surrounding community, and local partners.

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Guests are encouraged to use bicycles or car-sharing services for long distances. The hotel is located in a pedestrian area so guests can walk to reach the most beautiful destinations.

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Healthy Workplace

The hotel hires a diverse, Milan-based staff, guarantees equal pay for equal work, and offers training courses, career development, wellness practices, and an inclusive work environment.

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STRAF invites guests to orient themselves towards more sustainable practices and offers explicit communications on ways to support environmental efforts during their stay.


Follow the conscious journey

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Via San Raffaele, 3
Milan 20121

Facts & Facilities

  • Temperature today

    21°C / 69°F

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