San Francisco Proper

Rooms 131   Interior Design Kelly Wearstler
The Original Brad Korzen, Brian De Lowe, Alex Samek

Hotels Facts & Figures
Rooms
131
Interior
Design Kelly Wearstler
The Original Brad Korzen, Brian De Lowe, Alex Samek
San Francisco Proper Room in San Francisco
San Francisco Proper Facade in San Francisco
San Francisco Proper Bathroom in San Francisco
San Francisco Proper Bed in San Francisco
San Francisco Proper Room in San Francisco
San Francisco Proper Facade in San Francisco
San Francisco Proper Bathroom in San Francisco
San Francisco Proper Bed in San Francisco
—A rich pastiche of colors, textures, and design styles, San Francisco Proper sits at the crossroads between the city’s historic splendor and its glistening present.

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    Rooms 131 /Interior Design Kelly Wearstler /The Original Brad Korzen, Brian De Lowe, Alex Samek

    A neighborhood beacon for the new energy coursing through San Francisco’s Mid-Market area, San Francisco Proper resides in a beloved flatiron building that was built in 1904 by the city’s pioneer of lavish Beaux-Arts architecture, Albert Pissis. Today the hotel is at an unusual crossroads—the intersection of Market, McAllister, and Jones streets—where elite tech companies inhabit abandoned landmarks and Michelin chefs are opening high-quality fast food restaurants. Inspired by the city’s and building’s past, interior designer Kelly Wearstler takes a warm, romantic approach to the design of the 131-room hotel by combining a happy pastiche of deep colors, rich textures, classic design pieces, found vintage furniture, and local artworks from emerging talent. The hotel’s three restaurants off the lobby are also connected to the pulse of the neighborhood. A flowing social space, the Villon restaurant serves contemporary American cuisine, drawing inspiration from San Francisco's bountiful culinary culture and seasonal ingredients. The rooftop bar and lounge Charmaine's offers innovative food and beverage pairings with 360-degree city views, while La Bande, situated on the spot where Market Street meets McAllister, is the perfect place to watch the bustling city flow by thanks to its double-height glass sides.

    Nearest Airport
    SFO - San Francisco International Airport
    Food & Drink
    Villon: new American cuisine, Charmaine's rooftop bar and lounge, La Bande cafe
    Event Space
    Rooftop (3,400 sqm) & 14-person private dining room
    Spa & Recreation
    Fitness center, personal training, yoga & bicycles
    Conference & Meetings
    Boardroom (14 pax) & meeting room (40 pax)
    Services
    Proper App

    Rooms & Suites

    The 131 rooms and suites range from 16 to 23 square meters, and all feature a marble bathroom with a shower, an in-room tablet, and a wireless speaker. While the 16-square-meter Bunk Room plays host to a bunk bed and offers courtyard views, the Deluxe room, the Premier Two Double Bed room, and the Premier King room—at 21, 23, and 23 square meters, respectively—all boast city views.

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    ARCHITECTURE

    Housed inside Albert Pissis' landmark flatiron building, which stands at the intersection of three bustling San Francisco streets—Market, McAllister, and Jones—the hotel is a picture of nostalgia-toned Beaux-Arts architecture complete with a rooftop terrace and sweeping views of the cityscape. The 1904-designed building originally stood just two stories high and experienced a number of fires, leading to subsequent renovations over the years, with the most recent modernization taking place just before San Francisco Proper’s opening.

    MADE BY ORIGINALS

    Brad Korzen, Brian De Lowe, and Alex Samek

    The veteran hospitality trio behind newly launched Proper Hospitality, Brad Korzen, Brian De Lowe, and Alex Samek have recalibrated the West Coast aesthetic of luxury lifestyle lodging with “a life well-lived” as their guide. Proper’s brand is fresh-faced, yes, albeit a years-in-the-making reunion of industry pioneers. It’s very much a close-knit affair—Korzen entered the hospitality business almost 20 years ago when he renovated a 1949 cabana hideaway and a 1930s desert inn with a bold reimagining of mid-century glamour. De Lowe and Samek would soon join Korzen to build the boutique collection of hotels that became Viceroy Hotel Group. Now under the Proper Hospitality umbrella, the Avalon hotels in Beverly Hills and Palm Springs stay current with multimillion-dollar renovations, while at the flagship San Francisco property, design remains a strong touch point of the Proper experience.

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