Housed in a 19th century structure, the design concept for Memmo Alfama emphasizes tactile and long lasting materials. Abundant use of wood and warm tones create a soothing, homey ambience that balances the authentic with the contemporary. With their high-quality linens, natural woods, and a rich sandy palette accented by cool grays, each room is designed to connect guests emotionally with the destination. The polished cement bathrooms are stocked with Portuguese Saboaria bath gels and shampoos, the yellow of the toilet paper echoes Alfama's famous yellow tram, No 28, and framed retro record sleeves of famous Fado singers decorate the white walls. Room views vary, with guests either overlooking the inner flower-filled patio or the Tagus River and the houses of Alfama.

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Lisbon-born Rodrigo Machaz is as comfortable with his surfboard tucked under his arm as he is walking the corridors of his three hotels, Memmo Alfama and Memmo Príncipe Real in Lisbon, and Memmo Baleeira in Sagres, on the southernmost tip of Portugal. Treating his hotels almost like children, Machaz has moved around Portugal to be with them in their opening years, all the while embracing and contributing to each destination’s life and culture with a slowed-down, fully immersive approach. His vision of good hospitality? “It’s about giving people something more than the moment that they’re in,” he explains. “It’s about giving people memories.”