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      Azúcar

      Rooms 20   Architecture Elías Adam, José Robredo   Interior Design Carlos Couturier
      The Original Carlos Couturier, Moisés Micha

      Hotels Facts & Figures
      Rooms
      20
      Architecture
      Elías Adam, José Robredo
      Interior
      Design Carlos Couturier
      The Original Carlos Couturier, Moisés Micha
      —Simplicity meets elegance at Azúcar where thatched roofs, broad-slat wood flooring, and clean-lined furniture create a stylish seaside haven.

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      Step back in time at Azúcar to a place of breathtaking natural beauty as you saunter through the 20 low-lying whitewashed palapas (bungalows), each with a thatched roof and an intimate terrace overlooking the stunning Gulf of Mexico. Just one look at the blues of the sky and sea, and guests are overcome by an atmosphere that is airy, breezy, and easy. With its curved walls and spare white-on-white interiors that are simple to the extreme, Azúcar, which is named for the sugarcane grown in its Mexican home state of Veracruz, possesses the kind of authentic style that both hearkens to the past and fulfills the modern traveler’s style demands. The restaurant features the freshest of Gulf seafood served in a sugary-white environment. It’s a simple recipe for luxury, but it works wonders on world-weary souls.

      Nearest Airport
      PAZ - Tajin Airport
      Food & Drink
      Restaurant
      Spa & Recreation
      Solarium, Sauna
      Conference & Meetings
      1 meeting room

      ARCHITECTURE

      Carlos Couturier, Elias Adam, Jose Robredo

      At Azúcar, where each bungalow is named after a Veracruz sugar mill, a locally-made hammock stretches across every private patio, inviting guests to swing away beneath the palms as the Gulf breezes blow. Public spaces are largely open-air, like the relaxing biblioteca (library) where guests can lounge in wicker chairs or on pink pillows under jug lamps hanging from an open thatched ceiling, or an outdoor spa that features a yoga space and a wide array of holistic spa services. The sweet brainchild of hotelier Carlos Couturier, the resort focuses on effortless elegance and a fusion with nature.

      ‘I see my hotel as an ecological, organic project. I wanted to recuperate a lifestyle gone by and give guests the pleasures of simple things,’ says Couturier, mentioning that the chairs found in each bungalow are reproductions of those his grandparents had on their ranch.

      INTERIOR DESIGN

      Good Wood

      Design elements at Azúcar meld a contemporary feel with handmade local flavor. The red-cedar woodwork in the rooms comes from driftwood that Couturier collected from the beach after a flood in Veracruz. ‘I stored it for years until I founded Azúcar. I decided to use it as supports for the beds or as beams and doorframes,’ says the hotelier.

      INTERIOR DESIGN
      Good Wood

      Design elements at Azúcar meld a contemporary feel with handmade local flavor. The red-cedar woodwork in the rooms comes from driftwood that Couturier collected from the beach after a flood in Veracruz. ‘I stored it for years until I founded Azúcar. I decided to use it as supports for the beds or as beams and doorframes,’ says the hotelier.

      ‘I see my hotel as an ecological, organic project. I wanted to recuperate a lifestyle gone by and give guests the pleasures of simple things,’ says Couturier, mentioning that the chairs found in each bungalow are reproductions of those his grandparents had on their ranch.

      MADE BY ORIGINALS

      Carlos Couturier and Moises Micha

      For Carlos Couturier and Moises Micha, building hotels that reflect their surroundings is more than just a job—it’s a passion that drove these two Mexican entrepreneurs from citrus farming and investment banking to boutique hospitality. “Even if we’re successful at something, we don’t repeat it,” Couturier says. “We like this sense of passion and audacity.” Their Grupo Habita collection has grown to include very diverse properties. Ambitious, fun-loving and well-traveled, the dynamic duo was awarded ‘Team of the Year 2011’ by FIZZZ Magazine.

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