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Inspired by traditional Pacific coast palapa structures, the hotel is designed to feel intimate and residential, rather than like a commercial resort.
The chairs found in each bungalow are exact replicas of those the hotelier’s grandparents had on their ranch.
Set on Playa Zicatela, one of the world’s premier surfing destinations, the hotel has a strong connection to Puerto Escondido’s surf and barefoot beach culture.
Location
The hotel is set in Monte Gordo, a small beach community on the Gulf of Mexico coast in northern Veracruz state, along the highway between Nautla and Poza Rica. The hotel sits directly on the beach in a relatively secluded area known for its quiet coastline, low-density development, and nature-focused atmosphere. The surrounding Costa Esmeralda region of Veracruz is famous for long sandy beaches and a relaxed, less-commercial feel.
Originals
Carlos Couturier & Moisés Micha
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Architecture Elías Adam, José Robredo
At Azúcar, a locally made hammock stretches across every private patio, inviting guests to swing beneath the palms. Public spaces are largely open-air, like the relaxing biblioteca (library), where guests can lounge in wicker chairs or on pink pillows under jug lamps hanging from an open thatched ceiling, or an outdoor spa that features a yoga space and a wide array of holistic spa services.
Interior design Carlos Couturier
A contemporary feel meets handmade local flavor. The red-cedar in the rooms comes from driftwood that Carlos Couturier collected after a flood in Veracruz. “I stored it for years until I founded Azúcar. I decided to use it as supports for the beds or as beams and doorframes,” says the hotelier. “I see my hotel as an ecological, organic project. I wanted to recuperate a lifestyle gone by.”
The Originals Carlos Couturier & Moisés Micha
Library Serenity with words
Stories are not only made at Azúcar but enjoyed in the resort’s Zen-like library. Escape with a good book to a secluded open-air space or under a palapa with chimney. Here, you will meet fellow book-lovers or simply relax alone with a good read in a peaceful atmosphere.
Seaside delicious Veracruz cuisine
Set in a palapa crafted by Veracruz artisans and boasting an excellent ocean view and a refreshing breeze, the restaurant reflects typical Veracruz cuisine, all prepared in full view.
Relaxing indulgence House of Flowers
Enjoy massages, exfoliations, facials, Japanese acupressure, reflexology, and more in a peaceful setting.
For Carlos Couturier and Moisés Micha, going from citrus farming and investment banking to owning a growing portfolio of boutique hotels in New York, Mexico, and Chicago, means always being motivated, experimental, and business-savvy.
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