The Pure

Rooms 50   Architecture Scharnberger Architekten   Interior Design Rosen Architekten
The Original Alex Urseanu, Micky Rosen

Hotels Facts & Figures
Rooms
50
Architecture
Scharnberger Architekten
Interior
Design Rosen Architekten
The Original Alex Urseanu, Micky Rosen
The Pure Interior in Frankfurt
The Pure Bedroom Terrace in Frankfurt
The Pure Facade in Frankfurt
The Pure Bar in Frankfurt
The Pure Restaurant in Frankfurt
The Pure Heimat Restaurant in Frankfurt
The Pure Terrace in Frankfurt
The Pure Spa Sauna in Frankfurt
The Pure Interior in Frankfurt
The Pure Bedroom Terrace in Frankfurt
The Pure Facade in Frankfurt
The Pure Bar in Frankfurt
The Pure Restaurant in Frankfurt
The Pure Heimat Restaurant in Frankfurt
The Pure Terrace in Frankfurt
The Pure Spa Sauna in Frankfurt
—Capture downtown Frankfurt's open-minded, cosmopolitan spirit in a chic, fashion-forward design of marble-meets-leather-meets nightlife supreme.

Check Availability & Reserve

Find the best accommodation for your upcoming stay. Why book with us?

Check In
Check Out
Available No Availability No Arrival
Check In
Check Out
Available No Availability No Arrival
× Clear All
2 Adults, 0 Children
    • Adult
    • Children
  • 2 Adults
    0 Children
    Check Availability
    Rooms 50 /Architecture Scharnberger Architekten /Interior Design Rosen Architekten /The Original Alex Urseanu, Micky Rosen

    A completely renovated loft in the heart of Frankfurt, The Pure captures the city's cosmopolitan spirit. Here, amidst light-colored materials such as white leather, Thassos marble, and light gray floors, guests relax in a welcoming, family atmosphere. The harmonious public space with lobby, bar, and more, reinterprets the feeling of hominess, a concept that is emphasized by the work of artist Stefan Strumbel, who explores what ‘home’ means to different people. Lighting and music add ambience that changes throughout the day—soft illumination and tunes in the morning give way to an oasis full of energy with vibrant orange visual effects by night. Outfitted with oversize Fatboy beanbags, fountains, and bamboo, The Pure's patio effortlessly extends the communal space, while guestrooms offer clean-lined furnishings, light fabrics, and high ceilings, which are warmed by glossy African zebrawood and oak parquet. The result is, of course, Pure style.

    Nearest Airport
    FRA - Frankfurt International Airport
    Food & Drink
    Bar & Lounge
    Spa & Recreation
    Massage, Sauna
    Internet
    Complimentary WiFi
    Services
    Breakfast, Concierge, Late Check-out, Parking

    Rooms & Suites

    A 19th-century loft in the heart of Frankfurt, The Pure was renovated to create a sense of openness emphasized by clean-line furnishings, light fabrics, high ceilings from which custom-made plissé lampshades are suspended, and bathtubs partially enclosed by glass. High-gloss African zebrawood and oak parquet offset white elements lending balance and warmth. Preferring reduced clarity to unnecessary additives, the hotels’ design and overall concept remain true to it name, winning it the World Hotel Award in the “true stylish” category.

    find a room

    Interior Design
    Rosen Architekten

    Envisioning the hotel as a canvas of possibility, the designer of The Pure has avoided jarring contrasts of color and emotional distractions, allowing the guest to stand out and create his or her own visual story.

    learn more

    Architecture

    Scharnberger Architekten

    Setting the stage for a meditative and inspiring stay, Scharnberger Architekten presents a bright-white building that brings to mind the promise of a refined jewel box. Here, a fresh and welcoming feeling of openness greets guests even before the walk through the door.

    learn more

    Architecture
    Scharnberger Architekten

    Setting the stage for a meditative and inspiring stay, Scharnberger Architekten presents a bright-white building that brings to mind the promise of a refined jewel box. Here, a fresh and welcoming feeling of openness greets guests even before the walk through the door.

    learn more

    Interior Design
    Rosen Architekten

    Envisioning the hotel as a canvas of possibility, the designer of The Pure has avoided jarring contrasts of color and emotional distractions, allowing the guest to stand out and create his or her own visual story.

    learn more

    MADE BY ORIGINALS

    Micky Rosen & Alex Urseanu

    For well over a decade, Micky Rosen and Alex Urseanu have set an aesthetic and entrepreneurial benchmark in their native Frankfurt, a city driven by finance and tradition. As pioneers in their hometown’s hospitality scene and partners since the early 2000s, they are known for transforming underused spaces into irresistible hotspots. A trained hotelier, Micky Rosen is also an astute gastronome and was voted one of the Influential People of the Year by Frankfurter Allgemeine Zeitung in 2006 and 2007. Prior to founding Gekko Management with Rosen, Alex Urseanu held positions at the Steigenberger Airport Hotel and Kempinski Gravenbruch in the Frankfurt area, as well as Sheraton in Tel Aviv.

    learn more

    • Exclusive Benefits
      through Design Hotels™ SIGN UP
    • COMMUNITY INVITATIONS
      Up to 50% off at new hotels
    • Complimentary
      Wifi
    • Upgrade & Stay Late
      (upon availability)

    The Pure

    Niddastrasse, 86
    Frankfurt, 60329
    Germany

    View Directions

    Join the Design Hotels Community!

    Get access to 50% off at new hotels.

    Be the first to learn about great deals and destinations.

    Be invited to exclusive events. And much more!

    Join For Free
    I agree with the Terms and Conditions

    Please agree with the Terms & Conditions

    Already a Community member? Log in to access special rates and exclusive offers.

    Are you a Travel Agent? Sign up to access special rates and higher commissions.

    You may opt out of email communications from Design Hotels at any time.

    Thank you for registering and welcome to the Design HotelsTM Community

    GO EXPLORE

    Please don't forget to validate your membership by following the instructions in your welcome email.