The founder of art and innovation consultancy Culture A, Rogers curates collections and experiences for a range of clients from hotels to luxury retail and residential. Her work focusses on “art as visual storytelling, and visual storytelling is a key component to experience design,” she says. “Looking at art encourages discussion, individual interpretation, and personal connection. How many other consumer goods spark such freedom of expression?”
For Inhabit Southwick Street, a London sanctuary with a commitment to wellness, Rogers and her team did a deep dive into research around wellness, urban oasis, color psychology, and nature in the capital. The thoughtful artwork selected blends naturally in the metropolis’ first mindful hotel. We had a brief chat with this innovator who loves experimenting with AI-generated art.
Art historian and experience strategist
To position art as an experience as well as an investment.
She’s working on a project with Lisa Talia Moretti–a digital sociologist and lecturer, who studies what emerges at the interface of media, social life, and technology—on creating new visuals around artificial intelligence for stock imagery and other purposes. The duo responded to a rising need to think about AI outside the notion of science fiction and make it more relatable in the mass media.
The constant search and discovery of new talent across different cultures and backgrounds.
I recently finished a series of AI-generated artworks entitled Meditative Landscapes, which will be installed at the upcoming second London property from Inhabit Hotels. It was an experimental project to create branded artwork, training an algorithm on open access images that fit the vision and aesthetic of the hotel. It taught me new ways of working between art and tech, exploring the balance between human creativity and machine creativity.
I strategize an art experience from the mindset of a curator and a UX researcher. How do people want to engage with art? This is as true for art consultancy with clients building private collections, as it is in my work to place art in hotels, property developments, and retail stores. I develop criteria and curatorial themes for each project to help organize my sourcing. Then I research, do studio visits, scour auctions, and present art options according to the client brief. I also focus on installation management, as how well the art ultimately looks in the space depends on a lot of factors such as lighting or hanging equipment.
Dreamer. I grew up on a beautiful farm in Kentucky where my imagination developed from a place of safety and space. I try to keep that sense of freedom—sometimes it makes me restless, but mostly it keeps me flexible to change and opportunity.
I wanted guests to engage in a multidisciplinary art experience that celebrated Inhabit’s mission, London sensibility, and Scandinavian style. I developed ideas based on research around wellness, color psychology, and biophilia, creating curatorial themes to match the brand’s vision
Mexican artist Gabriel Rosas Aléman’s form and figure paintings and French artist Camille Rousseau’s abstract flora/fauna paintings, one of which will feature in the second London property from Inhabit Hotels.
Experience and visual storytelling are connecting themes throughout my work. I aim to source and install artwork that goes beyond the decorative and sparks deeper engagement for whoever experiences it.
Around 10:30 AM. By this time, I’ve gone out for a short walk, had a coffee, answered early emails, and figured out the day’s workflow.
Design a home for my past, present, and future art collection.
On the whole, my lifestyle has become more sustainable since living in Amsterdam. The Netherlands emphasizes eco-friendly and circular economy measures, so when you integrate into the culture, you naturally adopt many aspects of the lifestyle: cycling, power via wind energy, recycled packaging, etc. In the past year, my sourcing and production approach has been more sustainable. For the new opening from Inhabit Hotels, I looked for eco-friendly artists using natural or reusable materials. These included UK-based makers Knottinger, Smile Plastics, and Freya Bramble Carter.
Slow and considered travel. Longer, less rushed trips. I think tourists will want their holidays to be more personal: how to get the most out of the culture, the food, the experience outside the clichés.