Established in 1993 as the first of its kind, with a portfolio of only 10 iconic member properties, Design Hotels today represents and markets a hand-selected collection of privately owned and operated hotels—each a wholly unique creative expression—in hundreds of destinations around the globe, from world capitals and exclusive mountaintops to hidden beaches, off-the-beaten-path escapes, and beyond. Far more than a loosely affiliated assortment of properties, Design Hotels unites hotels that reflect the vision of independent hoteliers—“Originals”—with a passion for genuine, culturally rooted hospitality and cutting-edge design and architecture. Design Hotels members go beyond merely curating their own neighborhoods—though they do that with great passion, providing truly local experiences—they curate culture within their very own establishments. Our member properties transform the hotel from a place offering accommodations into one that creates platforms for shared experiences among people united by passions, ideas, and inspirations. As a global lifestyle brand and full-service marketing consultancy, Design Hotels offers its members customized B2B services, including global launch campaigns, sales representation, revenue management, strategic marketing, public relations, and branding. And of course we bring together an engaged Community of followers who seek out travel inspirations and Original Experiences and find them in hotels that are new, established, transformative, and unexpected.

At Design Hotels, we believe in leaving behind the world of “things” and stepping into a realm of infinite experience. Whether it is journeying into the unknown or finding beauty in your own backyard, we offer Original Experiences for those who dare to seek the unexpected and whose only limit is their own imagination. Disconnect from the virtual world and step into the real one.

Further is a traveling laboratory for experiential hospitality and collaborative culture launched in 2017 by Design Hotels. We transform hotels across the globe into temporal hubs of thematic exploration.

Part creative residency, part cultural exchange, part immersive hospitality experiment, Further brings together artists, writers, scientists, artisans, farmers, designers, and other place-makers for site-specific gatherings in support of research, conversation, and collaboration. Born from the central insight that a hotel can be far more than mere accommodation, Further turns them into platforms for inquiry and exchange, bringing diverse creative communities into deep dialogue with the history, culture, and natural environment of a destination. (Artist: Jojo Abot)

As time passes, what endures are your memories of the extraordinary, the unexpected—moments that moved your soul or altered your mind. In recent years, the travel sector has witnessed a dramatic shift in consciousness. Today’s travelers are savvy, value-conscious, and looking for authenticity. Beyond products and services, they want meaningful experiences. Through vivid, audiovisual storytelling, Original Experiences get at the heart of what’s most meaningful for today’s traveler: the lived moment, a highly personal, emotional, and most of all experiential concept. The true value of travel is to be found in unique, meaningful moments—the Original Experiences that stay with you long after you’ve returned home.

Design Hotels’ holistic service portfolio incorporates all aspects for a lasting partnership with our members. Thanks to state-of-the-art distribution technology we seamlessly connect each hotel with the most relevant distribution channels on a global scale, which is key for efficient revenue generation. By focusing our sales and marketing activities towards the end consumer and the travel trade we assure that all potential markets are covered. With the help of our in-house PR team we create awareness and exposure for both communities.

But before a property becomes a partner, we must determine if it is worthy of what you've come to expect from Design Hotels. More than 400 hotels apply for membership each year, but only an average of 5 percent of them are approved. Whenever we do consider a new member to join our portfolio, we always look for the hotel’s distinguishing factor–the thing that makes it wholly original. Of course, to find just the right hotels, we scrutinize many key areas: thought-provoking design and architecture; integration into the local scene; a strong identity; cultural and environmental responsibility; and the people behind the property. All these things are important, but they are by no means enough. Design Hotels does not take a simple checklist approach. After all, how can you anticipate something that has never before been imagined? How do you quantify creativity? You can’t. The true measure of a hotel comes from walking through its front door.