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For a quarter century, we’ve been at the forefront of a movement in travel by curating a global collection of independent, design-driven hotels that function as social hubs and spaces for purposeful experiences.

Since 1993, we’ve been crafting a portfolio which today includes 300+ privately owned and operated hotels that reflect the vision of independent hoteliers—or “Originals”—with a passion for culturally-rooted hospitality and cutting-edge design and architecture. From the pioneering boutique hotels of New York, Paris, and London, to the rising stars of Mexico City, and Nairobi, to remote mountaintops, hidden beaches, and off-the-beaten-path escapes, each independent hotel in our hand-picked collection is a wholly unique creative expression, steeped in the history, culture, and the nature of its environment.

Across the world, our hotels anchor a community of travelers united in the pursuit of inspired environments, genuine local culture, and transformative, boundary-pushing adventures. Against a backdrop of new parameters and shifting norms, we embark on an ever-evolving movement forged on purpose, connectedness, and curiosity. We invite you to join the journey into the Promadic.

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Made by Originals

We love to share the stories of the people behind our hotels—the ones with the imaginative spirit that shapes exactly what we stand for. Whether owners or operators, designers or developers, our Originals are always outstanding personalities and pioneering thinkers. They are the engines behind revolutionary hospitality. They shape the way we travel, they challenge the very definition of a hotel, and they inform on what’s to come in the industry.

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Culture Journal 

From the inspired and informed to soulful initiatives, we’re here to tell the tales of all the ways travel makes the world more beautiful. After all, at the heart of travel is cultural exchange, and we love sharing the things that light us up—both big and small. Read stories on design and architecture, art, music, and food, and the many ways we can support each other on this road to a more conscious and caring future.

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Further is a traveling laboratory we launched in 2017 for experiential hospitality and collaborative culture. We transform hotels across the globe into temporal hubs of thematic exploration. Part creative residency, part cultural exchange, part immersive hospitality experiment, we bring together artists, writers, scientists, artisans, farmers, designers, and other place-makers for site-specific gatherings in support of research, conversation, and collaboration. An unabashed invitation to play, Further creates spaces for radical inclusion and boundless discovery.


Original Experiences

In recent years, the travel sector has witnessed a dramatic shift in consciousness. Through vivid, audiovisual storytelling, Original Experiences get at the heart of what’s most meaningful for today’s traveler: the lived moment, a highly personal, emotional, and most of all experiential concept. The true value of travel is to be found in unique, meaningful moments—the ones that moved your soul or altered your mind. Come along to feel the soul-stirring sound of the Pacific tide against Oaxacan rock, a typical Georgian Supra in the cradle of the Kaukasian mountains, or the perfect day in New York

Our Conscious Journey

We believe that travel can be a force for good. Learn what we, our hoteliers and our Community are doing to enact gentler ways to move in the world.


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The Design Hotels Book

The Design Hotels™️ Book tells the story of handpicked hotels and trailblazing concepts around the globe, and of the original hoteliers who brought them boldly to life. Released once a year, the coveted compendium is an established reference source among leading architects, designers, and the creative community.

In our most ambitious book yet—Taste and Place, we have called upon leading writers, photographers, creative chefs, and culinary innovators to delve into forward-looking ideas and inspiring practices around food through our hotels, destinations, and larger community.


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Directions is our annual magazine that looks at movements in travel, art, design, food, and wellness, and how they affect the way we live and move around this planet. This year’s issue ‘’Odyssey’’ explores the central theme of Walking—something so universal and intimate at once—and invites a broad range of voices to take a conscious exploration of this simple act. For the story My Private Odyssey, we hear from 11 artists of varied disciplines and get their unique cultural perspectives from Senegal, UK, The Netherlands, South Africa, Japan, and more. Thanks to some nimble ‘digital backpacking’, we take you on a trip to discover the fruits of foraging and 4,000 years of farming know-how high in the Andean mountains. And what really blew us away was the outpouring we got from our hotels when we asked them to share their most picturesque, challenging, and inspiring walks, a collective response so heartfelt we turned it into an interactive series, Design Hotels Walks.

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The Good Traveler

To get us closer to our shared goal of better travel, we have started a mental packing list for the road. The good traveler is a considerate and respectful traveler who moves with the lightest of steps possible and equips both mind and body for their journeys. This list is one we intend to keep working on, as best we can, one step at a time. With you.

Travel better

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