Business Cases 2027

Submit up to 5 strong and compelling business cases for your property's target accounts in the RFP Season 2027

Business cases provide an overview of your property and detail critical information needed by corporate accounts when selecting hotels to their bid process.

It’s the hotel’s responsibility to identify accounts with strong potential to present a business case. It’s important to offer a compelling value proposition as Corporate Travel Managers are tasked with evaluating and negotiating potential hotel partners, while also having to adhere to their company’s expense and budget goals.

Hotels may submit business cases for up to 5 accounts.

Please review crucial information and resources to help you in the process of preparing your business cases in the link below:

Submission Form

Property Name *

Property Sales Manager *

Property Sales Manager's E-mail Address *

Property Total Number of Rooms *

Account Name *

Confirm that you have carefully reviewed the "Key Accounts 2027 Minimum Business Case Requirements" in the Documentation section and that your property is willing to negotiate based on the chosen account's minimum required criteria. *

Account's Closest Local Office (Address, City, Zip Code) *

Distance from Hotel to Account's Local Office *

Distance Unit *

Km Miles

Do you currently have a local agreement with the account? *

Yes No

Total room nights and revenue January-December 2025 (GDS and direct bookings only - do not include meetings/events) *

YTD 2026 total room nights and revenue (GDS and direct bookings only - do not include meetings/events) *

Do you use Agency360? *

Yes No

If using Agency360, include Comp Set room night and revenue FY2025

Currency *

Competitive corporate rate offered to this account if invited to the RFP (this should be your single occupancy, standard room, rate only). Note: the rate offered will be binding if invited to the RFP. *

Will rate include VAT? *

Yes, rates include VAT No, rates exclude VAT

Is rate LRA or NLRA? Note: LRA should be offered to maximize the hotel's chances. *

LRA NLRA

Percentage room inventory for contracted rate for Room Type 1. Note: most accounts require a minimum of 60% total inventory. Please kindly only add values and no special characters specifically % sign *

Room category name for Room Type 1 offered and minimum room size *

What is the cancellation policy for this corporate account? (e.g., 6pm or 12pm day of arrival, 24 hours, etc.). Note: most accounts require same day cancellation. *

Is early check-out fee included in the corporate rate? *

Yes No

If early check-out fee is not included, what is the early check-out fee?

Does your property participate in Marriott Bonvoy™? *

Yes No

List all complimentary services and amenities included in the rate for this corporate account (e.g., breakfast included, WiFi, parking, bottled water, access to gym, welcome drink, etc.) *

Detail cost of amenities included in rate for this corporate account (i.e., if the hotel includes breakfast, what is the cost of breakfast if it was not free). Please include cost of every amenity included; this shows the total value proposition to the corporate account. *

List your two main competitors for this corporate account and include the competitor's rate. *

Does your hotel have any sustainability related certifications? If yes, please list certification(s) name(s)

Provide a strong business justification to why the hotel should be considered. Please avoid generic comments related to design, level of service, etc. Relevant information for a strong business case should be structured as follows: 1. Location of account's local office in relation to the hotel (including walking distance); 2. Unique selling points (including Bonvoy points); 3. The overall value proposition (rate and amenities included), your rate offer compared to the comp set and/or potential cost savings for account; 4. New or renovated property; 5. Past or future group/event bookings; 6. Relationship with local office; 7. Others. Important: state how adding your property adds value to the client's hotel program. *

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Business Cases 2027

Submit up to 5 strong and compelling business cases for your property's target accounts in the RFP Season 2027

Submission Form