Matsumoto Jujo

Architecture Suppose Design Office, Schemata, Jiyujin

Architecture Suppose Design Office, Schemata, Jiyujin

The original inn, founded in 1686, had lost its tradition look and feel over the centuries, so it received a full redesign under the guiding concept of connecting memories.

Finished with exposed concrete structures, the hotel’s ancient half—Matsumoto Honbako—was carefully reworked based on the idea of “encountering abundant knowledge.” It features a meticulously designed, “tense” atmosphere with massive windows that turn the surrounding town and Alps into a living theater. Koyanagi, meanwhile, is the hotel’s new construction, a family-friendly setting with open-air hot spring baths fed by natural springs.

Interior design Non-grid Inc., Jiyujin

Exposed concrete, abundant natural materials, and designer pieces set close to the floor, give the hotel a traditional look with a wholly contemporary air.

The original hotel structure—Matsumoto Honbako—is themed around books. But books are not merely interior decor; they are meant to be picked up, read, and even purchased, making them an integral part of the overall experience. The hotel's interiors are underdressed and dramatic, with grays and dark wood setting the tone. Rooms in the new, family-friendly Koyanagi structure are adorned with folk art by artists such as Samiro Yunoki and Umetaro Azechi.