Arena                 2025 

Westwing Business creates bespoke interiors for hotels, restaurants, and event destinations, from first concept to final detail. Their collections and designs turn spaces into experiences, while their swift delivery, competitive rates, and a dedicated account manager, make bringing them to life simple. Discover them for yourself at Arena, where you’ll be invited to experience their exclusive Westwing x Crosby lobby setup, a showcase of sophisticated design, curated details, and inspiring comfort. See how our collaboration reimagines the modern hotel experience and turns every arrival into a moment to remember.

Alto Adige may be one of Italy’s smallest wine regions, but it boasts remarkable diversity. Here, twenty grape varieties flourish across a landscape that shifts from sun-soaked, Mediterranean-tinged valleys to crisp Alpine hillsides. More than just a name, Consorzio Alto Adige Wines is a union of winemakers, estates, and cooperatives bound by a shared ambition: to shape the future of South Tyrol’s wine with innovation, integrity, and unmistakable character. Representing 4,800 growers, Consorzio Alto Aldige Wines shines a spotlight on wines that are almost entirely DOC-designated (officially recognized as Italian wines). At Arena, the group is bringing that story to life across all of our food and drink experiences, generously curating a selection of their most distinctive bottles. 

For over 75 years, Wagner Living has been creating innovative seating that blends design excellence with a focus on the well-being fostered when design, movement, and freedom interact harmoniously. At Arena, you’ll get to experience it yourself—settling into exclusive seats with the Dondola® joint that keeps your back as energized as the program. You’ll also see the brand’s renowned silver Airstream Trailer for yourself.

Maison Deux is a Dutch design studio celebrated for its modern, minimalist aesthetic. Founded by Woes and Pia Weinberg at colette during Paris Design Week 2016, the studio creates timeless, high-quality pieces that bring personality and playfulness to any interior. From elegant furnishings to whimsical accessories, each design combines clean lines, premium materials, and striking color palettes. Collaborations with The Smiley Company, Miffy & Friends, Peanuts Worldwide, Rosewood Hotels & Resorts, and an upcoming project with Dutch designer Teun Zwets, underscore the studio’s youthful, adventurous spirit. At Arena, their blankets will add a tactile, design-forward touch to the space.

vetsak creates modular furniture designed for the way we truly live, gather, and relax. Founded in Cape Town in 2012, the brand has grown from a beanbag company into a global name in design-forward living. Today, vetsak’s modular sofas and signature beanbags are found in homes and hospitality spaces alike, crafted from high-performance materials with interchangeable covers to adapt with ease to shifting moods, seasons, and guests. At Arena, make sure to catch one of their front-row seats on our Festival Day, and experience their signature comfort firsthand.

La Bottega Collective is shaping the future of luxury hospitality. Bringing together globally renowned brands, from La Bottega and Vanity Group to Beltrami and White Privé, the collective curates every detail of the guest journey. For over four decades, their blend of Italian heritage, master craftsmanship, and design-led innovation has set new standards for beauty, textiles, OS&E, and beyond. At Arena, La Bottega Collective showcases how visionary creativity can transform the art of hosting.

Visionary glassmaker Kurt Josef Zalto redefines how we experience wine. His Josephinenhütte collection—the result of hundreds of prototypes and masterful precision—balances artistry with function. Each glass, feather-light yet sculptural, is shaped to open new dimensions of aroma and flavor. At Arena, we’ll be pouring into Josephine glasses. 

Mews is a cloud-based platform built to make hotel operations seamless. Designed by hoteliers for hoteliers, it automates day-to-day tasks, boosts revenue, and elevates the guest experience from booking to checkout. With over 10,000 customers in more than 85 countries—including some of the world’s most innovative hotel brands, and 32 of our member hotels—Mews is elevating hospitality through smart design and seamless technology.

Revinate is an AI-powered guest data and marketing platform redefining hospitality engagement, and partner of 33 of our member hotels. Serving over 12,500 hotels and managing 950 million guest profiles, Revinate has driven more than $17.2 billion in direct revenue. At Arena, their presence underscores the marriage of technology and guest experience, turning data-driven personalization and operational insight into moments of seamless, memorable hospitality.

Duetto is the go-to platform for maximizing revenue in hotels, casinos, and resorts worldwide. As the creator of Open Pricing, it uses real-time data, predictive analytics, and automation to optimize room and event-space pricing. With powerful reporting and forecasting, Duetto gives hoteliers the insights they need to stay ahead in a complex travel market—and currently works with 50 of our member hotels. Recognized as the world’s #1 revenue management system four years running (2022–2025), Duetto is redefining how hotels drive profit and efficiency.

Triptease helps hotels, including 30 of our member hotels, take control from Online Travel Agents by boosting direct bookings and attracting higher-value guests. Its full-funnel marketing platform leverages price, market, and customer data to personalize guest experiences, build direct relationships, reduce costs, and grow profits. Trusted by over 13,000 hotels worldwide, Triptease has been helping properties thrive for more than a decade.

Powering over 35,000 rooms and 30 million guest room nights, HCN transforms every guest room into a seamless digital hub with its in-room tablets. From ordering room service and exploring city guides to making event requests or streaming curated playlists, everything is effortlessly at your fingertips. AI-powered and elegantly designed, the tablets enhance the guest experience while giving hotels a sophisticated edge in revenue optimization; technology that feels intuitive, upscale, and entirely indispensable.

Bespoke Sound is a collective of DJs, musicians and cultural curators with a global outlook and a finely tuned ear. Working hand in hand with hospitality visionaries, they translate ethos into atmosphere, crafting soundtracks that feel as effortless as they are intentional. The result? Music experiences that are not only tailored, but uncannily on-brand. You’ll get to hear their curated playlists throughout your time at Arena, on the Festival Day, on the bus, and in other moments along the way.

IESSI is an Italian alcohol-free aperitif, born in northeastern Italy and crafted for moments meant to be shared. Each sip—bittersweet, herbal, and layered—strikes a balance of flavor and finesse. Rooted in sustainability, with natural ingredients, recyclable packaging, and mindful sourcing, IESSI brings both elegance and conscience to Arena’s food and drink experiences, from Opening Night to Festival Day, and our Workshop Day.

Rooted in the rolling terroir of the Aube and guided by Stéphane Revol, Comte de Montaigne embodies vineyard Champagne. The cuvées are Pinot Noir-driven, poised between finesse and richness, their mineral elegance carried by bubbles that linger. At Arena—from the opening night at Parkhotel Mondschein to dinner at Lageder and lunch at Villa Arnica—Comte de Montaigne will lend every toast to a sense of celebration.

Lavazza, the iconic Italian coffee brand born in Turin in 1895, has spent over 130 years perfecting the art of coffee, and continues to push boundaries, most recently with Tablì, an immersive coffee system unveiled through the “Source of Pleasure” installation by Brazilian designer Juliana Lima Vasconcellos at Milan Design Week 2025. At Arena 2025, you’ll experience this spirit with your cup of coffee on Festival Day.

At supernutural, 100% nuts are transformed into pure nut butter; nothing added, nothing taken away. Their premium nut machines, trusted by world-class hotels, elite sports clubs, and pioneering restaurants, create fresh butter at the touch of a button. Found at breakfast buffets in over 40 countries, they bring a new standard of indulgence to the table. Get excited to taste their nut butter during breakfast at our Festival Day and and as snacks during our Workshop Day, in its most natural, elevated form.

Amantè is the Italian take on the Sparkling Tea, created by FREEDL. It's crafted from the finest black tea and hand-picked Alpine herbs from South Tyrol. Naturally fermented with 100% organic ingredients, it offers a delicate balance of sweetness and acidity, and a refined depth from fermentation. An elegant Italian interpretation of Sparkling Tea—alcohol-free, refreshing, and perfect for both fine dining and joyful celebrations.

AKOG Hotel Group is a creative and design agency born from A Kind of Guise, specializing in crafting bespoke products, brand identity, and experiential moments for boutique and luxury hotels. From signature textiles to curated guest journeys, each project reflects uncompromising attention to detail and aesthetic coherence. at Arena, we’re thrilled for each guest to find a specially created collaborative piece in their welcome bag, which the brand has produced, too.

PRIMA is an Alpine design atelier crafting bespoke, handcrafted furnishings and interiors for hospitality. With 30 years of experience, they transform spaces into immersive, sensory-rich environments. At Arena, PRIMA showcases its philosophy of “Hospitality as a Design Narrative” with a curated installation, while the brand’s products can also be found in every guest’s welcome bag. 

SkyAlps, founded in 2021 in Bolzano at the heart of the Dolomites, is a boutique airline connecting the region to over 20 curated destinations across Europe. Designed to make every flight memorable, SkyAlps offers short routes, a relaxed onboard atmosphere, personalized service, and touches of local flavor, from South Tyrolean specialties to regional wines. For Arena, SkyAlps has offered exclusive discounts to our guests.

Holmquistsign champions the art of visual storytelling, blending meticulous craftsmanship with thoughtful design to create signs that leave a lasting impression—like our Club Arena sign, which you’ll see again this year. More than wayfinding, their work gives brands a voice: conveying identity, telling a story, and elevating every customer encounter. 

Since 1829, Gmund has been at the forefront of luxury paper, crafting high-end designs from its home in Gmund am Tegernsee. Renowned for tactile textures, bold colors, and refined embossings, the house fuses artisanal craftsmanship with sustainability, from eco-friendly to alternative raw materials, and a “Creative System” offering over 30,000 bespoke paper configurations. For Arena, Gmund provided every printed touchpoint, from guest keepsakes to the pages of Designed to Stay, our newest book. As the book makes its debut at Arena, you’ll be granted an exclusive first look.