101 Hotel

Rooms 38   Architecture Ingibjörg S. Pálmadóttir   Interior Design Ingibjörg S. Pálmadóttir
The Original Ingibjörg S. Pálmadóttir

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Ingibjörg S. Pálmadóttir
Design Ingibjörg S. Pálmadóttir
The Original Ingibjörg S. Pálmadóttir
—The former 1930s office building is now Reykjavik’s casual-chic lightning rod, striking Iceland's new appeal to world travelers.

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    Rooms 38 / Architecture Ingibjörg S. Pálmadóttir / Interior Design Ingibjörg S. Pálmadóttir / The Original Ingibjörg S. Pálmadóttir
    101 Hotel - Video Teaser

    101 Hotel is undeniably cool. For Iceland's foremost foray into the realm of design-led hotels, owner and designer Ingibjörg S. Pálmadóttir, who has used modern lines, local artwork, and a palette of black, grey, and white to convey pure Nordic coolness. The spare, glossy, and masculine bar's style is an innovative mixture of Chinese lacquered tables, wooden blocks, and Edwardian chairs. It’s a contrast to the restaurant's ladylike atmosphere, where a white dimpled mural runs alongside the glass roof, while guests can perch on iconic Eros chairs. Throughout the public areas, monochromatic design and clear lines showcase the hotel's collection of art by Icelandic artists.

    Nearest Airport
    Keflavik International Airport (KEF)
    Food & Drink
    Restaurant, Bar
    Spa & Recreation
    Complimentary WiFi

    Rooms & Suites

    The rooms and suites at 101 Hotel mix rustic warmth with a bold, monochromatic black-and-white look: Glossy dark furnishings contrast brilliantly with white Italian linen. Rooms range from Standard to Doubles with balconies and views of the harbor, while suites come in many sizes, from Junior with freestanding tubs all the way up to the aptly named Apartment Suite. Yet, no matter what their size, all guest quarters achieve hotel owner and designer Ingibjörg S. Pálmadóttir’s goal of creating timeless retreats with modern lines and local artwork that perfectly complement communal spaces featuring classic pieces by Eero Saarinen and Philippe Starck.

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    A change of party

    An unapologetic Nordic coolness pervades the atmosphere of the 101 Hotel, Iceland’s first entry into the league of boutique hotels. Owner and designer Ingibjörg S. Pálmadóttir has created a hot spot out of the 1930s office building that was once home to the Icelandic Social Democratic Party. Right in the heart of Reykjavik's city centre, this little gem strengthens its connection to the art scene by being just next door to the Icelandic Opera House and nearby Pálmadóttir’s 101 Gallery.


    Rustic charm warms cool chic

    Icelandic coolness melts away in the guestrooms' rustic warmth, which includes heated oak floors, white Italian bed linen, matte and glossy black furnishings, and a freestanding bathtub waiting to be filled with geothermal waters. Guests and locals gather in the communal lounge around tree-trunk tables and classic pieces by Eero Saarinen and Philippe Starck, all bathed in the warm glow of the wood-burning fireplace.


    Ingibjörg Pálmadóttir

    From the time she was seven years old, Icelandic designer Ingibjörg Pálmadóttir knew she wanted to work in a creative field. "I used to redesign my room over and over again, but I didn't realize I could study interior design until I was twenty," she says. After graduating from Parsons School of Design in New York, Pálmadóttir returned to her native Iceland where she began working independently in the interior design industry. Among various other projects, she has designed a nightclub in Reykjavík, along with various cafés, restaurants, and hotels. She also designed the ultra-chic 101 Hotel, which opened in 2003 in the center of the Icelandic capital.

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