How long has it been since you looked at a clock? Hours? Days? The hammock swings languorously back and forth in a warm, salty breeze. One leg hangs off the side, your toes grazing the wood slat flooring of your private patio. Next to you on a table is a plate of chilled raw coconut, a glass of iced tea sweetened with fresh-cut Veracruz sugarcane, a book you waited all winter to read. Above you, huge tropical palm leaves cut across a sky of dense saturated blue. You close your eyes, taste sugar that still lingers on your lips, and listen to the sound of waves crashing into the Gulf of Mexico.
THE HOTEL — Inspired by Veracruz’s prolific sugarcane industry, Azúcar offers a stunning slow-life experience amid a terrain of lush vegetation overlooking the Gulf of Mexico. Low-lying, thatched-roof palapa bungaloes—each named for a local sugar mill—feature white-washed interiors, broad-slat wood flooring, and clean-lined furniture. A locally made hammock stretches across every private patio, inviting guests to swing away beneath the palms as the Gulf breezes blow. Or one can meander across the nearby archeological sites, empty beaches, and vast cattle farms. Azúcar’s open-air biblioteca and outdoor spa, round out this laid-back seaside haven—a tribute to the lifestyle of the Gulf as sweet as sugar itself.
I see Azúcar as an ecological, organic project. I wanted to recuperate a lifestyle gone by and give guests the pleasures of simple things.CARLOS COUTURIER – Cofounder and Creative Director of Grupo Habita
For Carlos Couturier and Moisés Micha, building hotels that reflect their surroundings is more than just a job—it’s a passion that drove these two Mexican entrepreneurs from citrus farming and investment banking to boutique hospitality. Avid art collectors who are active in the Mexican art community, Couturier and Micha are passionately committed to investing in the regions in which they build their hotels. “We use a local team every time we build a hotel, and we read the surroundings and their traditions to integrate the local culture into our project,” explains Couturier. Their Grupo Habita collection has grown to include 12 diverse properties, from Acapulco to downtown Manhattan.
Please double check your email address and confirm.
You may opt out of email communications about services from Design Hotels TM via your account settings at any time.
Check Your Email to Complete
Your Membership Registration!
If you did not receive an email from us,
please check your spam or contact firstname.lastname@example.org
Are you sure that you want to delete your account?
You will lose all of your saved information.
Your email address & stored information have been deleted -
it may take up to 24 hours to take effect.
Contact us any time should you require assistance in the future.
February 10-17, 2019 – Community Flash Sale
Simply sign up for free or log in below to access up to 40% off.
Please agree with the Terms & Conditions
Thank you for registering and welcome to the Design HotelsTM CommunityGO EXPLORE
Please don't forget to validate your membership by following the instructions in your welcome email.