Armed with this information, Catenacci borrowed money and bought the business. He then liquidated some of its assets—including a painting from the Operakällaren by Swedish art-star Bror Hjorth, which went for 11 million Swedish kronor, almost a third of the deal’s total value. When Catenacci also sold the restaurant Riche for 20 million kronor, the young entrepreneur was able to pay back his investment loan. He was basically free and clear—and a new empire was born.
Catenacci is obviously incredibly savvy, but he’s definitely not just a number cruncher. He is an intuitive manager, a local visionary, a devoted family man, and a really nice guy. He’s also one of those rare people who is confident enough to admit he’s made mistakes. “Oh, lots of them,” he laughs heartily. “I have a longstanding joke that I was lucky I owned my own business, because if I’d been an employee, I would definitely have been fired!” Statements like this one are proof that Catenacci, who goes by Sandro, doesn’t take himself too seriously despite being a serious businessman.
The company he bought from Wretman, Nobis Group, now includes top-tier hotels in addition to some of Stockholm’s best restaurants and nightspots. The latest addition is Nobis Hotel Copenhagen, the group’s first foray into the Danish market, which is housed in the former Royal Danish Conservatory of Music. And it joins a stable of properties with impressive numbers, indeed: Nobis Group’s revenues have doubled over the past six years, with the company now employing 1,700 people and serving some four million guests every year. “I sometimes look at myself in the mirror and think, ‘Am I really good at anything, or was it just luck?’”
Catenacci’s ease makes his success look as if luck were indeed a factor, but it is actually the result of a long-term vision, hard work, and an intuitive business sense. The conglomerate’s philosophy, in many ways, combines the best of Catenacci’s Italian heritage—a heady approach to fine food and a keen eye for quality—and the utmost in Scandinavian understatement.