Gorgeous George

Rooms 32   Architecture Urbane Citizen Architecture   Interior Design Tristan du Plessis
The Original Tobias Alter

Hotels Facts & Figures
Rooms
32
Architecture
Urbane Citizen Architecture
Interior
Design Tristan du Plessis
The Original Tobias Alter

Tobias Alter

Cape Town’s Adopted Son

With his Gorgeous George property in South Africa's oldest city, Tobias Alter connects his guests to the art and design of the nation’s creatives.

After studying economics at the University of Vienna, Tobias Alter went into the high-octane world of property development in his home country of Germany. But it was a trip to Cape Town that pulled him further afield—both physically and into the world of hospitality. Aiming to create a hub for both locals and world travelers, Alter turned to the community of Cape Town creatives.

Attracting locals is a priority for me, as ultimately I want to give guests the chance to have an authentic experience without leaving their hotel. Getting to know the locals is crucial to that.

Tobias Alter

Attracting locals is a priority for me, as ultimately I want to give guests the chance to have an authentic experience without leaving their hotel. Getting to know the locals is crucial to that.

Tobias Alter

How do you make a personal mark on your projects?


There are lots of private objets d’art at Gorgeous George, as I built the hotel in the way that I would have liked my own house to look. So it wasn’t just another property development, but more of a passion project. I’m also a perfectionist so I was involved in all the small decisions and details throughout the process.

What do you want guests to take away with them?


I wanted to give people an authentic experience that they could share and remember. I also wanted to build a showcase for South African design by using local furniture designers and artists. Attracting locals is also a priority for me, as ultimately I want to give guests the chance to have an authentic experience without leaving their hotel. Getting to know the locals is crucial to that.

What advice would you give your 20-year-old self today?

 

Take things slower. I have learned that it’s important not to spread oneself too thin by taking on too many projects at the same time. So I would tell myself to slow down, concentrate on what’s important, and then naturally the projects become more enjoyable.

How and why did you get into hospitality?

 

Well, one often goes to visit a beautiful place and then returns to one’s day-to-day life and loses touch with that place. When I came to Cape Town, I wanted to buy myself a holiday apartment, just as a getaway to keep me coming back. I wanted to make a commitment to the city—something that keeps me tied to the place—and it’s always been a dream of mine to be involved in hospitality. I didn’t really know what I was stepping into, but my passion for design and beautiful things came into play, so I developed the property from a hostel into a design-led hotel.

What’s next for you?

 

Well, hospitality is a very rewarding industry. Good feedback from guests excites me. Also, starting from scratch in a new place with a different culture is just exhilarating!

Featured Hotels
  • Exclusive Benefits
    through Design Hotels™ SIGN UP
  • Community Rates
    Up to 50% off
  • Complimentary
    Wifi
  • Late Check-out
    Upon availability
Join the Design Hotels Community!

Get access to 50% off at new hotels.

Be the first to learn about great deals and destinations.

Be invited to exclusive events. And much more!

Join For Free
I agree to the Design Hotels™ Terms & Conditions and have read the Privacy Policy.

Please agree with the Terms & Conditions

Already a Community member? Log in to access special rates and exclusive offers.

Are you a Travel Agent? Sign up to access special rates and higher commissions.

You may opt out of email communications from Design Hotels at any time.

Thank you for registering and welcome to the Design HotelsTM Community

GO EXPLORE

Please don't forget to validate your membership by following the instructions in your welcome email.