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      from USD 247 /night


      Duomo, Milan, Italy

      Member since 09/2003   Rooms 64   Architecture Vincenzo de Cotiis   Interior Design Vincenzo de Cotiis
      The Original Sarah Mancino, Daniela Bertazzoni

      Fashion designer Vincenzo de Cotiis has transformed a 19th century palazzo into a renowned destination for bold, elemental design.

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      Rooms Matching Your Dates

      April 30, 2014 – May 2, 2014

      • Classic Room

        USD 247 /night
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      • Deluxe Room

        add only USD 35 /night
        USD 282 /night
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      • Suite

        add only USD 282 /night
        USD 529 /night
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      About Your Stay

      A mesmerizing monument to deconstructivist aesthetics lies mere steps from Milan's Duomo cathedral and La Scala opera house. Italian architect and fashion designer Vincenzo de Cotiis conceived of the hotel as a work of art—a grand scale installation. With bare cement floors and stairs, rooms featuring oxidized brass and split slate, scratched mirrors, burnished iron, and torn, aged gauze captured between sheets of glass, de Cotiis summons an atmosphere of warmth and well-being from scrappy, hard-edged materials. The 64 guestrooms come in either a light or dark color palette and exude intimacy despite (or perhaps because of) the hints of industrial design. While the conceptual design elements of the Straf offer plenty of cerebral delights, there are still many creature comforts to appeal to the senses. The hotel also offers several “relaxation rooms,” which include massage chairs and aromatherapy treatments.

      Vincenzo de Cotiis

      Blending recycled materials into new surroundings in a concept that shakes up the interior of a 19th century Milan palazzo, Vincenzo de Cotiis strives for individuality and a reconsideration of accepted philosophies and methods.

      Interior Design
      Industrial Zen

      Like any good couturier, de Cotiis recognizes that beauty is in the details. Every inch of the luxurious rooms are hand-chosen and made to measure. Simplicity prevails throughout the rooms and suites, with texture paramount. Richly textured paintings add warmth and depth to the cool industrial interior: a raw, eclectic mix of cement, bronze, burnished brash and gunmetal.

      Finding Infinity
      The Power of Art

      In Milan, a city where expressing yourself through art and fashion is as expected as a warm espresso, the elegant STRAF is turning towards highbrow art to put an end to low-minded pollution. Here, plastics are also banned to raise environmental awareness among guests, while nearby fashion experts are creating recyclable textiles for tomorrow’s smart new looks.


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      Made by Originals
      Daniela Bertazzoni & Sarah Mancino

      Since 1969, Daniela Bertazzoni, daughter of hotel giant Manlio Bertazzoni, has been managing with great passion her father's Grand Hotel et de Milan, the downtown home of high society since 1863. More recently she has involved her daughter, Sarah Mancino, in the family business to help run STRAF, an ultra-modern Milanese hotel opened in 2004. For mother and daughter, passion is a key element that quickly turns into a deep dedication to an unconventional property. What the pair has learned most from experience, another vital element behind extraordinary hotels, is a genuine approach to managing that comes with a mix of familial instincts and a strong feminine intuition. “We are here everyday,” Daniela says of her hands-on approach, “our presence is truly the secret.”

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