Rooms 51 Architecture Karim Rashid Interior Design Karim Rashid
The Original Dakis Joannou
Design Karim Rashid
The Original Dakis Joannou
Why book with us?
Design star Karim Rashid's dazzling display of lollipop colors and organically shaped furniture plays happily alongside a rotating collection of contemporary fine art, handpicked by owner and art collector Dakis Joannou. Semiramis is a feast for the eyes for any guest, with works by Tim Noble, Sue Webster or Jeff Koons adorning the walls and representing the best of contemporary art. With an extra element of cheekiness, guests are encouraged to play with Rashid's device for communicating with the outside world. Instead of the boring "Do Not Disturb" signs, he offers electronic message boards, which guests can personalize from their in-room keyboards. He describes his overall view of Semiramis as, "an intimate hotel that focuses on positive energy, heightened experiences, culture, design, and art. Semiramis is a place for new contemporary experiences – to enjoy, relax, work, and engage a new memorable experience unlike any other or anywhere else in the world."
Commissioned by art patron Dakis Joannou, Semiramis is entirely the creation of Egyptian-British industrial designer Karim Rashid. Guests entering through the glowing pink glass cube into a lobby know they are in store for something radically different than the city’s classic architecture. Semiramis’ guestrooms, suites and poolside bungalows offer both the use of creative materials (like the opaque glass bathroom wall) and playful design, such as the light-box art installations behind each bed. The designer takes an innovative approach in mixing textures and materials: colored concrete with rubber floors, for example, or ceramic tiles with metal and epoxy with dark wood. Innovative technology is also a given in Rashid’s 21st century concept.
Juicy colors and lively light
Bold color schemes and Rashid’s signature furniture - including his Wavelength Sofa and Swing Chair - give this hotel its distinct look. Juicy pinks, oranges, greens and yellows make up the hotel’s energizing color scheme, tinting everything from lobby couches to transparent glass partitions in the rooms. A lively lighting concept has been especially commissioned from Focus Lighting in New York, under the direction of principal designer Paul Gregory.
Made by Originals
Dakis Joannou, the hardworking owner of Yes! Hotels, is one of the foremost collectors of contemporary European art in Greece. And when it comes to hospitality, he's just as dedicated to the cause. Working alongside innovative interior designers such as Brazil's Campana brothers, he has left his cool-as-ice hallmark on three Athens icons – Periscope Hotel, Semiramis, and New Hotel. As a member of the Board of Trustees at the New Museum of Contemporary Art in New York, a member of the International Directors Council of the Solomon R. Guggenheim Foundation, and cofounder of DESTE Foundation for Contemporary Arts, Dakis Joannou is surrounded by the subjects that inspire him:art, design, and architecture.
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