Set in a historical backdrop in central Athens, Fresh Hotel offers an electrifying medley of sleek formality and ancient splendor, where bold design fuses with a traditional location. The renovation of the 133 rooms by internationally renowned designer Paola Navone draws its inspiration from the city’s Mediterranean character and the urban landscape of the hotel’s neighborhood. Featuring cool colors and contemporary references, each room is decorated with minimal geometric motifs reminiscent of rounded beach pebbles, the stone-paved alleys of Plaka (the traditional quarter of Athens) and the regular shapes of city blocks as seen from above. These decorative murals are reflected in large irregular mirrors and are illuminated by the soft light of wicker Gervasoni floor lamps. Furnishings and floors are in neutral grey and white tones, combined with curtains and throws in more earthy colors and supple textures that invite the touch. The signature glass panels that give the façade its recognizable pop look have been preserved with respect to the hotel’s original 2004 design. The color palette for the room interiors has been carefully chosen to match the fluorescent colors on the façade and to create a harmonious dialogue between the inside and the outside.
ATH - Athens International Airport
Food & Drink
Spa & Recreation
Health Club, Outdoor Pool
(Hours: 9am - 7pm from May to October)
Conference & Meetings
3 meeting rooms
Bellman, Breakfast, Parking, Room Service
Rooms & Suites
Spanning between 22 and 40 square meters, all 133 rooms and suites offer city views. The Standard room, at 22 square meters, offers either twin beds or a queen-size bed, while queen-size beds are found in the 28-square-meter Executive Room and the 40-square-meter Suite. The Executive Room also plays host to a private Zen garden and an additional sofa bed, and the Suite boasts a separate living room with a home cinema and a private balcony.
When the young and eager Athenian Ada Yfanti decided to break away from her family business at the age of 26, she set her sights on creating a hotel that would become both a landmark in Athens and an “it" spot for local creatives. Today, that mission has been accomplished. Yfanti juggles the Fresh Hotel, along with two smaller retreats on the island of Samos in the northern Aegean Sea, and the olive oil company Esti with her husband. It's a testament to Yfanti's precocious good taste that Fresh is a fixture on the Athens skyline, where it represents both exclusive serenity and urban energy.