Along with The Flushing Meadows Hotel & Bar, the trio has brought to the Munich scene the renowned Edmoses bar; the music club Bob Beaman, which is internationally known for top-shelf deep house/techno; the farm-to-table restaurant Cantine Canrona; the cool eatery Stereo Café; and the first green smoothie shop in Germany SUPER DANKE! And though they are now without a doubt among the biggest shapers of the city’s social landscape, there was a time when they could have hardly imagined the impact they’d have.
“Everything started 15 years ago,” explains Jäger, “when Sascha and I were bartenders at Buffet Kull. We then went on to collaborate with its owners Rudi Kull and Albert Weinzierl on a pop-up club project, which really took off. Several years later, we launched Edmoses on Prinzregentenstrasse – a music bar with a heavy focus on quality hip-hop. Every gastronomist in town discouraged us from the project because the place was located in a dead corner. But we really loved the aquarium-like design of the space, also because it had a great garden.” This follow-you-heart and ignore-the-pundits attitude has served the three well. Basically, they rely on their taste, with the understanding that if something appeals to them then it will likely appeal to others.
Of course, there is more to all this success than just good taste. “There are a lot of details and decisions that we have to take care of daily,” explains Jäger. “We are a good team, because everyone has their strengths. Steffen is good with numbers and strategy. Sascha takes care of the architecture and interior design. And I do the marketing, communication, and networking.” Indeed, it’s not uncommon for Steffen Werner to summon his two partners to Fantomas, his graphic design office, where the three will then huddle over anything from the look of menus to the signage identifying the many businesses in their growing kingdom of cool.
Of the three partners, Jäger is perhaps the most well-traveled, bringing his past life as a New Yorker to the Munich landscape. “We spent two years in New York,” explains Jäger of a period during his boyhood. “My parents would have gladly stayed there, but we children absolutely wanted to come back. In Munich, at age 16, I started playing basketball with the school team and was immediately crazy about the game – and hip-hop, which goes hand in hand. After school I studied communications sciences, but it bored me like crazy. I thought it was more exciting to work in nightlife.”
Because of Jäger’s preference to learn to communicate in the real world instead of a classroom, Munich is clearly a more interesting place. But “greatest city in the world?” “In my opinion, we’ve got it all,” Jäger says with a smile. “Except for the ocean and palm trees, of course. Other than that, it’s pretty much the perfect city. Cozy and happening. Big enough to meet new people. Small enough to run into old friends constantly.”
Photos by Conny Mirbach
Production by Freunde von Freunden