Insólito Boutique Hotel

Rooms 24   Architecture Studio Grabowsky   Interior Design Emmanuelle Meeus de Clermont Tonnerre
The Original Emmanuelle Meeus de Clermont Tonnerre

Hotels Facts & Figures
Rooms
24
Architecture
Studio Grabowsky
Interior
Design Emmanuelle Meeus de Clermont Tonnerre
The Original Emmanuelle Meeus de Clermont Tonnerre

Emmanuelle De Clermont Tonnerre

The Examined Life

Using her legal mind, her designer’s eye, and her naturalist’s heart, this lawyer-turned-hotelier has let curiosity guide her to a better way of living.

For many people, restlessness and uncertainty can lead to anxiety. For Emmanuelle de Clermont Tonnerre those unsettling emotions have led to self-reflection, transition, and discovery. The graceful and demurely stunning Frenchwoman has always taken a logical approach to life—“As a lawyer, I learned how to learn and to question myself”—but what she ultimately learned from those questions unsettled her.

 

“I learned by experience the importance of knowing yourself. To feel fulfilled, you need to know the reason why you wake up each morning,” she explains.

“I didn’t know a lot about the hotel business, but I did know two things: What I liked and what I didn’t.”

EMMANUELLE DE CLERMONT TONNERRE

“I didn’t know a lot about the hotel business, but I did know two things: What I liked and what I didn’t.”

EMMANUELLE DE CLERMONT TONNERRE

"For me, the Japanese philosophy Ikigai provides the best recipe for a meaningful life, for finding your right place in the world,” de Clermont Tonnerre continues. "The more you learn about yourself—what you love, what you are good at—the greater your chances are of making the right choices in life.”

 

What’s truly amazing is where this drive for self-understanding has led de Clermont Tonnerre. Abandoning her legal practice in Switzerland more than a decade ago, she went to Brazil with her Belgian husband, settling into his beachfront home in Búzios. Her quest for a new purpose had begun. “We traveled a lot the first years we were there,” she explains. “By accident I met a lot of people from the hotel business, and I became interested in the hospitality world. So I decided that our house would be amazing as a boutique hotel. I didn’t know a lot about the hotel business, but I did know two things: What I liked and what I didn’t. I have always loved places with personality. And I hate places that are copies, where you wake up and don’t even know what country you’re in.”

De Clermont Tonnerre’s analytical mind told her that any lack of experience she may have in the business could be trumped by authenticity. “I have always loved art, culture, beauty, good food, good wine, nature, and comfort, and I thought it would be great to have a place where you could feel connected to and surrounded by all those things. My love for art and culture drove me to use these elemements as a tool to tell a story about Brazil, a story that can inspire us and finally capture a bit of the essence of this marvelous country. Coming to Insólito is certainly more than staying in a beach hotel; it is about journeying into the spirit of Brazil.”

 

De Clermont Tonnerre seemingly never stops thinking, analyzing, using her intense curiosity as a tool, except perhaps to take in the beauty of what she’s helped to create at Insólito: a property that takes her from the world of the mind to that of the spirit. “I like to tell meaningful stories through my hotel, and the key to that is beauty. It speaks directly to the heart.”

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