When Paul Salmon opened Rockhouse Hotel in Negril, Jamaica, in 1994, he laid out a mission that still shapes the hotel’s philosophy today: a responsibility to the guests, the team, the environment, and the local community. On this episode of the Our Conscious Journey podcast, hosted in partnership with social impact community The Conduit, Salmon tells us more about the Rockhouse Foundation’s work and how he engages guests in the process. “For us, it’s about exposing guests to the philosophy and helping them understand our mission. If they want to engage more, there are opportunities.” Listen on Spotify to follow his journey.
Location
Architecture
The Originals
Perched on a volcanic coast on the western tip of Jamaica, Rockhouse Hotel uses every opportunity to celebrate its natural and cultural surroundings. From an environmental perspective, the hotel has taken extensive measures to conserve water and energy—Rockhouse is Green Globe Certified—and is working to eradicate single-use plastics. There is an on-site organic farm, a plant nursery, and a woodworking shop—Rockhouse even makes its own candles and spa products. This dedication extends to the social side, too. Established in 2004, the Rockhouse Foundation has invested more than USD 7 million in building, renovating, and expanding 6 public schools in Negril. Guests are invited to contribute through volunteering and visits to the schools. Overall, the objective of Rockhouse is to create a regenerative balance between all parties: guests, staff, nature, and the Negril community.
Rockhouse Hotel