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HOT DEALS AND NEW HOTELS
ARCHITECTURE / DESIGN
The hotel’s design is the brainchild of commercial photographer Johan Hellström. As one might expect from someone with an eye for stunning visuals, Hellström’s creation is striking to behold. The building stands out against the surrounding landscape while at the same time acting as a natural extension of it, reflecting the former quarry’s shapes and colors.
Hellström’s reimagining of the factory’s existing infrastructure began with the crumbling worker’s canteen. He and his wife renovated the space and created five rooms, open initially only to fellow photographers visiting Furillen in search of inspiration and unique shooting locations. However, their project was met with unanticipated success, and the couple decided to expand the hotel to 18 rooms, carrying out the construction using recycled local materials such as limestone, concrete and hardwood. Word of the Fabriken Furillen’s uniqueness spread, and before long, foreign tourists and trendy Stockholmers began to beat a path to the hotel, especially in summer.
The warm yet subdued interior allows visitors to fully appreciate Gotland’s natural beauty. Rooms are styled in industrial shades of gray in order to complement their surroundings. However, the comfort on offer is anything but industrial: hotel rooms are equipped with luxurious Hastens beds, B&O televisions and stereos, free wireless Internet and Byredo bathroom amenities. The two hermit cabins, designed and decorated by Mats Theselius, provide a true nature experience in which visitors can rest and recharge – no electricity, no running water – but cabin guests can also easily access the hotel showers and restaurant.
Hellström approached the hotel’s construction from a guest’s perspective, hoping to welcome interactions between travelers; this makes the Fabriken Furillen an ideal location for groups and conferences. Facilities such as the “Fotografiska,” an exhibition area in an old wooden engine hall, and “The Tunnel,” a 115-meter-long dining area that seats up to 120 people, accommodate fashion shows by local designers and countless other events every year.