ABOUT THIS HOTEL

• DESCRIPTION
• FACILITIES
• ARCHITECTURE / DESIGN
• MEET THE ORIGINAL

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SUMMER SPECIALS

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MEET THE ORIGINAL: MATS WAHLSTRÖM

Mats Wahlström divides his time between Stockholm, Mallorca, and Verbier. What defines him is a rare, entrepreneurial quality. This peripatetic Swede—relaxed, with rugged good looks and a penchant for extreme travel and Harley-Davidsons—is founder of the Puro Group. The portfolio encompasses the Mallorca hotel, beach clubs stretching from the Balearic Islands to the Algarve, the Puro music label and even a Puro plane. “Casual luxury is the balance I strive for,” says Wahlström: “Puro luxury is about crisp, happy, inspirational and cosmopolitan service. And about being among friends.”