The 101 Hotel is a lightning rod striking Iceland's new appeal to world travellers. The island's first boutique hotel is owned by designer and gallery owner Ingibjörg S. Pálmadóttir, who has used black, grey and white, modern lines and local artwork to convey pure Nordic coolness. Keeping you warm are heated oak floors, a lounge fireplace, a popular bar frequented by both locals and guests as well as the Jacuzzi and sauna.