ABOUT THIS HOTEL

• DESCRIPTION
• FACILITIES
• ARCHITECTURE / DESIGN

SPECIAL OFFERS FOR THIS HOTEL

ARCHITECTURE / INTERIOR DESIGN

Jordan Mozer

Bringing to life what he calls "a surreal mixture of East and West, old and new", star-architect Jordan Mozer presents his signature narrative architecture and unmistakable organic design to Hamburg’s swankiest address. In what is already a thriving hotel scene, design hotel East features 127 rooms, lofts and suites in certainly one of the most daring projects in the booming north-German city of Hamburg.

Housed in a former iron foundry, in close proximity to the world-renowned Reeperbahn, the East hotel aims to introduce the perfect match between gastronomy, hospitality and nightlife, all organised in a donut-like plan around a three storey high restaurant with 28-foot tall doors opening onto a courtyard.

According to the architect, the design was inspired by the old foundry and the forms of the cast iron objects produced there, by the alloy of contemporary Eastern and Western cultures, by the memory fragments of surreal first-trips to Asia and by a deep appreciation for the Eastern recognition of a spiritual essence in nature. "East has been an amazing opportunity to invent a magical reality, a Westerner’s dream of an enchanted foundry set in an indefinite city that is at once ancient and modern. For me it evokes images of endless party ebbs and flows, visions of couples dancing in vast halls, others sipping drinks in oversized wingback chairs that are also beds, while others nibble on delicacies amidst the shadows of intimate cellar corners of rotting brick, perched on softly curved elements".

Four gigantic pillars tower from the ground to the top floor of the former factory hall, while parts of the original foundation in exposed brick have been dramatically lit, serving as unusual divisions in the restaurant area. Spaces are draped in resplendent floor-to-ceiling velvet curtains, decorated with handmade furnishings and wrought-iron fixtures, and illuminated by candlelight. The Asian accents complement the textures of soft, natural fabrics and supple pebble-grain leather. Some of the design elements have their origin in the graffiti that covered the abandoned foundry shell.

The focus has not only been on the visual design: Hotel East is a lifestyle, a lasting experience for all five senses. If it smells like ginger, guests find themselves on the first floor. A subtle scent of cinnamon characterises the second floor and if guests venture to the top of the building, close to the spa, they will be surrounded by a whiff of tangerine. Other floors are lightly perfumed in jasmine and lotus. The idea was to create instantly recognisable identities for each area of the hotel, making guests aware of the many different worlds they move in.

The multifunctional restaurant area doubles as a party zone once the last dessert has been served and the last sip of decaf espresso enjoyed. The menu is based on a careful fusion of Eurasian dishes in a brave crossover of culinary styles. What the hotel defines as "family-style" is a concept based around the home-like idea of lively communication during meals, where the food is placed in the centre of the table and guests can serve themselves at their leisure.

During the warmer months, the terrace serves as an extension to the restaurant for al fresco dining or simply as an additional lounge area. Inspired by the gardens of Mies van der Rohe and Lloyd Wright, Jordan Mozer presents his interpretation in a stone and timber decking ornamented with purposefully placed greenery.

Next to the main restaurant, the Yakshi’s Bar and the Smirnoff and N°Ten Lounge entertain over drinks. The futuristic stools with their saddle-shaped backs remind guests of Mozer’s omnipresence.

Ranging in size from 20sqm to 90sqm, the guestrooms, lofts and suites display a penchant for futuristic, curving forms and bright tones. Extravagant details, also designed by the architect and his team, add to the uniqueness and interior character of the spaces, such as the curvy bed headboards or the original artwork. In the open plan bathrooms, Thai-inspired, brushed-aluminium sinks seem to levitate above the washstands, carved like windblown stone. To highlight the lofty feeling of the spaces, bathtubs have been placed in the rooms, challenging the concept of separate wash and sleeping areas. The design in the rooms is of a very cosmopolitan nature, transcontinental one could say. Mozer points out that the concept was idealised from the perspective of an American team, confronted with Eastern themes for a project in Europe.

Luxury and functionality lead the way in the architect’s reading of contemporary décor. The interactive spaces can be divided by curtains, acting as separators to create spaces within spaces. The top floor at East has similarly been developed as an arena for pleasure, although a slightly different one than the one found at ground level. Here the interior design is distinctive in contributing to complete regeneration. The low-key spa and the roof terrace follow the ultramodern lines of Mozer’s compositions spread throughout the property. A signature style sauna has been especially designed for the hotel while the architect’s round and organic forms dominate the overall look of the wellness area and lounge terrace.

At Hotel East, you can choose your moods and a subdued, almost protective light throughout the property, makes for a constantly perfect complexion. Mozer’s amorphous accents generate a sense of movement and flow, resulting in what is, inevitably, a winning combination for any style-savvy urbanite.