ABOUT THIS HOTEL

• DESCRIPTION
• FACILITIES
• ARCHITECTURE / DESIGN

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The Sunset Strip is where the Hollywood legend began and continues to this day. Enter André Balazs, hotelier and real estate developer extraordinaire. It was in this location in 1999 that André launched the iconic Standard, Hollywood, which was the beginning of a bi-coastal and ground-breaking shift in the hospitality industry. Converted from the original 1963 Thunderbird Motel to the snoozey Golden Crest Retirement Home, the curvaceous and supple building was given room to breathe as The Standard, Hollywood. Newsweek calls the result: “Chic, spare & super cool.” And indeed it is anything but standard: from the upside- down entrance sign, to the Cactus Lounge with a wall-to-wall desertscape and the reception desk adorned with a glass vitrine featuring nightly performance art pieces. The Standard, Hollywood is the place to see and be seen for its youthfully chic and sophisticated clientele.

Its 139 rooms range from Budgets to Suites and each is decked out with Warhol poppy print curtains, iPod homes, flat screen TVs, silver beanbag chairs and rockin' mini bars with all the essentials. The 24-hour restaurant, barber shop, business centre, lounges and a cobalt blue Astroturf poolside sun deck are just a few of the elements that have firmly established the hotel as a Hollywood classic. The hotel’s pioneering and irreverent take on hospitality has turned convention on its head at every corner.

LOCATION OF THE STANDARD, HOLLYWOOD

The Standard, Hollywood is located on Sunset Strip in West Hollywood. Nestled between Beverly Hills and Hollywood, the hotel's location appeals to both business and leisure travelers, offering world class shopping and extensive nightlife and dinning opportunities.

The hotel is approximately 30 minutes from Los Angeles International Airport.