THE STANDARD, DOWNTOWN LA
550 South Flower at 6th Street
Los Angeles, CA 90071
207 rooms including 37 suites
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Upon seeing the elegant former headquarters of the Superior Oil Co. in 2000, André Balazs fell in love and bought it virtually on the spot. By May 2002 the Carrara-marble-clad construction had become his second Standard hotel, this time in the heart of downtown LA. The Business Traveller calls it: “A visual treat from the moment you step inside.” But this 12-storey hotel and its 207 guestrooms far surpass the established corporate hotel paradigm: The grand lobby is partially a historic architectural landmark with 50’s era ornaments such as a 15 time zone clock encased in stainless steel.
The 207 oversized guestrooms, ranging from "Cheap" - 28sqm to the "Bigger Penthouse" - 93sqm, embody The Standard’s distinctive décor with such highlights as platform beds, oversized bathtubs or showers, custom bath amenities and mood lighting. The Rooftop Bar, bejewelled with a heated swimming pool, a red Astroturf sundeck, and vibrating waterbed pods (not to mention a bar and dance floor with nightly DJs), is one of Los Angeles’ most coveted nightlife hotspots.
LOCATION OF THE STANDARD, DOWNTOWN LA
The Standard, Downtown LA is located in the centre of Downtown Los Angeles, between Bunker Hill and the Staples Centre. Within walking distance are:
• LA Convention Centre
• The Museum of Contemporary Art
• Walt Disney Concert Hall
• Jewellery District
• Fashion District
• Art District
• A wealth of dining and entertainment venues
The hotel is approximately 25-35 minutes by car (27 km) from the Los Angeles International Airport.