9.30am – 10.15am
WELCOME TO FUTURE FORUM 2010
Ralf Grauel / Business Journalist and Consultant
Claus Sendlinger / Founder and CEO of Design Hotels™, Berlin

Ralf Grauel and Claus Sendlinger introduced the key topic of this year’s Future Forum: Hybrid Thinking.

10.15am – 11.00am
TREND BRIEF PART I
Chris Sanderson & Martin Raymond, Co-Founders of The Future Laboratory, London

Hybrid thinking, the attention economy, augmedia marketing, social retailing, chief culture officers, blogtailing, data swamps: we have entered a decade of upheaval, change and new buzzwords – a decade in which people will increasingly suffer from filter failure
and information apnea. Martin Raymond and Chris Sanderson will provide insight into key movements of the coming years. How will social developments affect the hospitality industry? Why are Betapreneurs the “Betterpreneurs” of today and what can hoteliers learn from them?

11.00am – 11.30am
BREAK

11.30am – 12.30pm
TREND BRIEF PART II
Chris Sanderson & Martin Raymond, Co-Founders of The Future Laboratory, London

12.30pm – 1.45pm
LUNCH