1.45pm – 2.30pm
HYBRID THINKING - WHAT ARE THE KEY DRIVERS FOR CREATIVITY
Dr. David Bosshart / CEO of the Gottlieb Duttweiler Institute, Zurich

Hybrid thinking requires much more than a multidisciplinary team – it requires a team of multidisciplinary people. Dr. David Bosshart is one of these hybrid thinkers – he studied politics and philosophy, writes books and is a renowned marketing expert. Bosshart explained how hybrid thinkers blend different skills and fields of thought to develop innovative concepts. He outlined why they have the ability to shape entire industries from automotive to hospitality. He also talked about like-minded, visionary hoteliers that have started to create hybrid properties that go far beyond the original purpose of simply providing a bed.

2.30pm – 3.15pm
HYBRID CONCEPTS – A GLOBAL LOOK AT ARCHITECTURE,
INTERIOR DESIGN AND ART
Robert Thiemann / Editor-in-Chief Frame Magazine, Amsterdam

Frame magazine is one of the world‘s barometers of interior design. The latest interiors and products, spiced up with some art, shop windows and sets: that is the essence of the magazine. The Editor-in-Chief of Frame, Robert Thiemann, presented a vast selection
of hybrid concepts from all around the world. These range from striking architecture to interior design, restaurant concepts and retail stores. They all have one thing in common: combining different elements and disciplines to create the ultimate experience. Ever thought of crossing a private house with an art gallery, a pop-up restaurant and a B&B?

3.15pm – 3.45pm
DMY PRESENTS THIS YEAR`S TOP TEN DESIGN TALENTS
Werner Aisslinger, Designer, Berlin

For the eighth time the DMY International Design Festival Berlin will drew the attention of the international design community towards Germany’s capital. The festival took place from 9-13 June 2010. Design Hotels™ has teamed up with DMY this year to invite a broader creative audience to Berlin. The festival’s main exhibition includes market-mature
products by established designers, companies and curated exhibitions by international design festivals as well as forward-thinking, experimental projects by upcoming designers. For the exhibition‘s selection, the festival is working with an international jury consisting of Werner Aisslinger (Studio Aisslinger), Jurgen Bey (Studio Makkink & Bey), Jerszy Seymour
(Jerszy Seymour Design Workshop), Hella Jongerius (Jongeriuslab) and Patrick Reymond (atelier oï). Besides recommending exhibiting designers the jury nominated the ten most outstanding works or projects. Three of these will win a DMY Award. As part of his presentation Aisslinger will announce these top ten talents and introduce their work.

All Future Forum attendees were invited to visit the DMY design festival on Saturday, 12 June, for free. They can also enjoy a complimentary guided VIP tour through the entire exhibition.

3.45pm – 4.15pm
BREAK

4.15pm – 4.45pm
THE POWER OF OLFACTIONAND HOW IT CAN AFFECT YOUR BUSINESS
Sissel Tolaas / Chemist, Professor, Smell Researcher and Artist, Berlin

Berlin-based Sissel Tolaas is another quintessential hybrid thinker: one of the world’s most renowned scent experts, she studied mathematics, chemical science, linguistics and visual art. During her lecture Sissel Tolaas interlaced her theories on smells and tastes with tangible and interactive examples. Why is olfaction our most primitive and most powerful sense? How do smells trigger such deep emotions or awaken long-forgotten memories? In conclusion, Sissel Tolaas explored how smells and fragrances can be applied in hotels to create an unmistakable atmosphere and a memorable sense of place.

4.45pm – 5.15pm
Real Innovation Needs Hybrid Thinking
Wolfram Putz and Lars Krückeberg , Co-Founders of GRAFT, Berlin

According to Wolfram Putz the traditional boundaries of architecture must be increasingly expanded. He recommends interdisciplinary techniques that enhance the meaning of a project. As we are facing new challenges in the context of sustainability and globalization, Putz believes that only hybrid teams can conceptualize real innovation. As the co-founder of GRAFT he created a truly hybrid label for architecture, urban planning, design,music and the “pursuit of happiness“. In his presentation he spoke about a selection of current projects dealing with “life in 2020”, “design NGOs and community activism in post-hurricane New Orleans” as well as the “importance of interdisciplinary, global networks”.


5.15pm – 5.30pm
WRAP-UP
Ralf Grauel, Business Journalist and Consultant, Berlin
Claus Sendlinger, Founder and CEO of Design Hotels™, Berlin
After a full day of inspiring presentations Claus Sendlinger and Ralf Grauel will wrap up the Future Forum 2010.