AGENDA

THURSDAY 10 JUNE 2010

Future Forum Welcome Event: Challenge Your Senses

After a welcome drink and a flying buffet this evening introduced an exciting world of
tastes and scents to guests of the Design Hotels™ Future Forum 2010. Wine, aroma cuisine,
chocolate and fragrances: six experts in their specific fields demonstrated how important
olfaction (the sense of smell) is in the context of hospitality.

TIME: 8:00pm - 10:00pm

LOCATION: Bikini House

DRESSCODE: Smart casual

Future Forum 2010: The Party

TIME: 10:00pm - 1:00pm



FRIDAY 11 JUNE 2010

Future Forum - The Symposium

9:30am – 10:15am
Welcome to Future Forum 2010

Ralf Grauel, business Journalist and Consultant
Claus Sendlinger, Founder and CEO
of Design Hotels™, Berlin


10:15am – 11:00am
Trend Brief Part I

Chris Sanderson & Martin Raymond,
Co-Founders of The Future Laboratory, London


11:00am – 11:30am
BREAK

11:30pm – 12:30pm
Trend Brief Part II

Chris Sanderson & Martin Raymond,
Co-Founders of The Future Laboratory, London

12:30pm – 1:45pm
Lunch

1:45pm – 2:30pm
Hybrid Thinking -
What Are the Key Drivers for Creativity

Dr. David Bosshart, CEO
of the Gottlieb-Duttweiler-Institut, Zurich


2:30pm – 3:15pm
Hybrid Concepts –
A Global Look at Architecture,
Interior Design and Art Projects

Robert Thiemann
Editor-in-Chief Frame Magazine, Amsterdam

3:15pm –3:45pm
DMY Presents
This Year's Top Ten Design Talents

Werner Aisslinger, Designer, Berlin

3:45pm – 4:15pm
BREAK

4:15pm – 4:45pm The power of olfaction and how it can affect your business
Sissel Tolaas Chemist, Professor, Smell Researcher and Artist, Berlin

4:45pm –5:15pm Real innovation needs hybrid thinking
Wolfram Putz, Co founder GRAFT, Berlin

5:15pm – 5:30pm
Wrap-up

Ralf Grauel, business Journalist and Consultant
Claus Sendlinger, Founder and CEO
of Design Hotels™, Berlin


LOCATION: Bikini House

Gala Dinner

TIME: 8:00pm - open end

LOCATION: me Collectors Room Berlin

DRESSCODE: Black Tie