Christopher Sanderson is creative director of Viewpoint. A co-founder of The Future Laboratory, his other recent projects include directing “Futurescape”, a series of short films about the future for Channel Four television in the UK. A regular writer on style and design for British and international publications, Sanderson was until recently a contributing style editor at British Esquire magazine. He has also worked as a freelance creative director on strategic planning for fashion brands. His current projects, in conjunction with the British Council, include setting up magazines in India and Estonia.

www.thefuturelaboratory.com

Martin Raymond edits Viewpoint magazine and is also author of The Tomorrow People: Future consumers and how to read them today (Financial Times Prentice Hall). He is a regular contributor on trends and business to the BBC, and co-founder of The Future Laboratory. Born in 1961 in Ireland, he moved to the UK in 1984 to work as a journalist in the design, fashion, film and video sectors. He founded VideoGraphic, and later became an associate editor at Screen International.

Martin went on to edit and re-launch Fashion Weekly, the UK's fashion business bible. A return to his native Dublin to present RTE television's fashion magazine programme Head To Toe was followed by a four-year tenure at the London College of Fashion, as senior lecturer in fashion journalism. A Fellow at Nottingham Trent University, he maintains a busy schedule of lecturing at over 12 colleges and universities throughout Great Britain and Ireland. Martin is currently working on his second book, The Hidden Life of the Consumer, which takes an ethnographic look at how and why people shop and how brands and retailers can plug into process in a way that benefits consumers as well as the organisations targeting them.

www.thefuturelaboratory.com

Jason Miller began his career as an artist after graduating from school with an MFA. Soon he discovered his interest in three-dimensional designs and domesticity, eventually making the transition into designing furniture and interiors. After a stint at Karim Rashid’s studio, he set up his own practice, where the idea behind a product is always the primary concern. Materials, often, are just a means to an end. Beyond his own work, Miller reflects on the larger developments in the design world, as he’s done recently in an exhibition he curated and designed for interior design trade show Ambiente in Frankfurt, Germany.


www.millerstudio.us

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Stephen Burks is one of the most recognized American industrial designers of his generation. He and his New York studio, Readymade Projects, have been responsible for creative design direction on projects ranging from retail interiors and events to packaging, consumer products, lighting, furniture and home accessories.

He has developed innovative concepts for renowned international brands including Artecnica, B&B Italia, Boffi, Calvin Klein, Cappellini, Coty Prestige, Estee Lauder and Missoni, as well as continuing his commitment to sustainable design in the developing world through his association with the American non-profits Aid To Artisans and the Nature Conservancy. As described in the New York Times style magazine T, he is the first African-American industrial designer to ever collaborate with these companies.

His work has been featured in numerous design publications and journals including & Fork, 1000 New Designs, Young Designers Americas, Design Secrets: Furniture, Design in Steel, New American Furniture Design and the International Design Yearbook.

Stephen’s projects have been exhibited around the world at the International Contemporary Furniture Fair in New York, the Salone del Mobile in Milan, the Stockholm Furniture Fair, Tokyo Design Week, the Victoria & Albert Museum, the Cooper-Hewitt National Design Museum, the Knoxville Museum of Art, the Museum of Science and Industry in Chicago, the Vivid Gallery, Rotterdam, as well as Design Miami Basel and Design Miami.


www.readymadeprojetcs.com

FriendsWithYou (FWY) was founded in 2002 by Miami based artists Sam Borkson and Arturo Sandoval III. Since its conception, FWY has developed into a fully established multi-disciplinary creative studio with the ability to create everything from initial strategies and concepts, to products and packaging, pos, print elements, full motion media (i.e. live-action, animation, stop-motion, etc.), and events. As a one stop shop for clients and creatives alike, FWY continues to produce innovative, award-winning works time and time again.

FWY is a culturally spreading a happy virus that is infecting all facets of modern living, touching many people’s lives in the process. From entertainment, fine art galleries and major art happenings, to playgrounds, toys and interactive art products, FriendsWIthYou offers a positive message that is accessible people form every demographic as it promotes its own message of Magic, Luck, and Friendship.

FWY has been invited to participate in some of the most respected cultural happenings worldwide, including Art Basel, Comicon, and Pictoplasma, and have shown and/or have works included in the permanent collection at the Museum of Contemporary Art, the Brooklyn Museum of Art, and Galerie Perrotin, among others. FWY was created with one basic concept in mind; to become Friends With You!

www.friendswithyou.com

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Whilst living in Milan, the Canadian London-based Jerszy Seymour started his own experimental projects including ’House in a Box’ in 2002, ’Scum’ in 2003 - and the clothing concept ‘Tape’ in 2003. These and other on going experimental and conceptual projects form the central thrust of his work. In parallel he has also designed for companies including Magis, Vitra, Kreo, Moulinex, SFR and IDEE.

His work has been exhibited in the Design Museum in London, the Vitra Design Museum in Weil am Rheim, the MOMA new york, the Palais De Tokyo in Paris and Gallery Kreo in Paris. His work is held in the permanent collections of the Museum of Modern Art, New York, the ‘Fonds National de Art Contemporain’ France, the Vitra Design Museum and the ´Musee d´Art Grand-Duc Jean´ Luxembourg.

He has taught at the Royal College of Art in London, the Domus Academy in Milan, the ECAL in Lausanne, the HfG in Karlsruhe and the Vitra Design Workshops in France. In 2000 he was awarded the Dedalus Award for European Designer of the Year, and in 2003 the Taro Okamoto Memorial Award for Contemporary Art. Jerszy currently works and lives in Berlin.


www.jerszyseymour.com

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"I’ve been designing food concepts ever since I graduated from The Design Academy in 2000. Bases for my work is the verb: ‘to eat’. Which means I don’t just think about the food on the plate (is there even a plate?) but about everything relating to it. The atmosphere, the ambient sounds, the dining company, the story behind the ingredients, the preparation, the eater, the service, the taste and texture, but also the scent, colour and sound of the food itself. I look at the effect ingredients have on the body and the road an ingredient takes from seed to shit. By working on many different projects, it became clear that Food-design ('eating-design') for me is about approaching food from different angles. In essence, my projects can be broken down into 8 different starting points that have either been applied parallel to each other or (which is more often the case) mixed together. These ‘8 points of inspiration’ are 8 different angles for a designer to approach food. Each point houses thousands of different possibilities, combinations and new idea: Senses, Chemistry, Culture, Technique/material, Grow, Psychology, The action of food, Society".

www.proefamsterdam.nl

Claus Sendlinger is the founder and CEO of Design Hotels AG where his main focus is the strategic and creative development of the company. Following a degree in public relations, Claus embarked on a career in event planning and PR for hotels and clubs. This opened doors to the lifestyle market, and at the age of 23, Claus founded an incentives and events agency. He is often invited to speak at industry conferences as an expert on lifestyle hospitality.

www.designhotels.com

Brooklyn-based journalist Shonquis Moreno is the design editor for Gestalten, a contributing editor to Frame and the former design editor for Surface and Dwell magazines. She writes on a freelance basis for publications such as Dwell, I.D. and 34, among others.

She is the lead author of Forefront, a book surveying international window display design, as well as contributing essays and introductions for books about retail architecture, restaurant and trade fair stand design.

Shonquis has a Master's degree in journalism from Columbia University and has lived in New York City since 1989.

(Photography: Amanda Bruns)

Andrej Kupetz (*1968) studied industrial design, philosophy and product marketing in Berlin, London and Paris. He worked as design manager for the Deutsche Bahn AG (German Railways).

Since 1999 he is managing director of the Rat für Formgebung/German Design Council in Frankfurt am Main. He is member of the advisory board of the Design Management Institute Boston and the University of Arts Braunschweig.

He taught as visiting professor for strategic design planning at the University of Arts Berlin and publishes regularly to Design-relevant topics in the technical periodicals Design Report, form and Horizont.

2006/2007 Andrej Kupetz was president of Zollverein School of Management and Design in Essen.

Kupetz is married and has a son.


www.german-design-council.com

In 2004, Scott served a year as a photojournalist on a Mercy Ship in Liberia, West Africa. There he became familiar with the life-threatening effects of contaminated water and upon moving back to his home in New York City in 2006, he founded charity: water.

www.charitywater.org

Bertrand Cesvet is Chairman and Chief Strategist of the Montréal and Amsterdam-based creative hotbed SIDLEE. He is the author of Conversational Capital- How to Create Stuff People Love to Talk About, published by the Financial Time Press.

The book stresses the importance of creating rich, meaningful consumer experiences to ensure brand success. As opposed to only focusing on how word-of mouth occurs, the book discusses how to create word-of-mouth to begin with.

Sid Lee has embraced this approach and is a leading global purveyor of experiential design & communication services for breakthrough brands such as adidas, Red Bull, Cirque du Soleil and MGM Mirage.

www.sidlee.com

Jakob Lusensky is the founder and CEO of brand agency Heartbeats
International. Jakob has broad experience in the field of music as well as
marketing and branding. He was previously the label manager of Scandinavian
record label Dealers of Nordic Music (DNM). He has a history as a DJ and has
had more than six tours in Japan. Today Jakob leads an international team of
music experts that provide music consulting for global brands such as
Absolut Icebar, Filippa K and Design Hotels. He also lectures at seminars
and events about using music to build an experience-based brand that is
relevant for consumers.

www.heartbeats.fm

Aki Arjola is one of three founders of Eat&Joy and Chairman of the UniOne Oy the company behind Eat&Joy in Helsinki, Finland. As core business UniOne Oy is publishing Viisi Tähteä (Five Stars), the premier information channel for the Finnish experience economy. Viisi Tähteä appears as a monthly food and drinks industry newspaper and a daily online news service -www.viisitahtea.fi.

In addition to the core publishing business, UniOne Oy has developed a number of other related projects and ventures like Eat&Joy. The unifying factor underlying the entire enterprise however is for UniOne Oy to work as a innovator and leader in Finnish food and restaurant culture.


www.eatandjoy.com

Beginning his career in the Hotel and Travel Industry in India,
Sanjoo developed an eye for service mindfulness. Moving to Sweden and
studying International Business at Stockholm University, Sanjoo
became interested in the interplay between Globalization, Nordic
Innovation and Business. Among others, he undertook a project with
e2home, an Ericsson/Electrolux Joint venture conceptualizing new
products and services for the Future Home.

Sanjoo is truly a people’s person using empathy as his tool for
communication. Living and working across cultures has honed in him
strong emotional sensibilities and skill. As a Finalist for Årets
Hemmakock 2005, he also discovered his unique expression, of fusion
cuisine, combining the richness of India with the more gentler Nordic
Cuisine.

Connecting People was always his mantra, even before Nokia.
He has got people together and been interested in organizing
events. Strategising and organizing Meetings & Events are where his
core competence & deep interest lie. He works as a Partner and
Relations Manager at Future Design Days (www.futuredesigndays.com)
who provide an innovative events media platform. Future Design Days
is a meeting place for everyone who is serious about the role of
design in society and the issues of the future.

www.futuredesigndays.com

The Foodists stand for artistic concepts and productions in the context of food. Way beyond the aspect of mere maintenance, it is rather a matter of seducing the guest with and by food, and using it as a communicative and atmospheric element.

By integrating art, design and choreographic elements, the Foodists develop concepts that address all senses and reach beyond one´s own nose. As a result of a close collaboration between creative food concept designer Telse Bus and creative chef Martin Schanninger, these concepts are mainly designed for event settings.

Furthermore the Foodists present food in combination with artwork in their 'tasting room' CASCETTE - A ROOM. Here, the focus is to integrate art into the meal by joining and merging the two in a creative way. The playful interaction between artists, guests, chefs and food build a unique and thrilling event. It is the image of the integrated whole that remains with the participants.

Telse Bus dicovered Food as her medium while studying art. Inspired by shamanism, she started using materials as communication tools and ended up working with food, the most 'democratic' among all materials. For her, the artistic aspect about food is what takes place while eating together, what happens between the lines - the ritual of eating together.

Martin Schanninger discovered his passion for designing food through his fascination for pictures. His inclination to visualisation brought him from filming to cooking. As a scholar of Kolja Kleeberg her learned to know Telse Bus while working together on the food concept for the Volkswagen FOX restaurant in Copenhagen. The focus of his actual work is on translating abstract pictures in recipes, menus and presentations.

Within the Future Forum Cooking Art Performance the Foodists will cooperate with barkeeper Mario Grünfelder from Berlin´s hot spot “Bar Tausend”. Just like cooking, for him the art of mixing different ingredients to compose a drink has to do with passion. His creations surprise by the handling of
elaborate recipes that he mixes on the spot. For his creativity and competency in mixing unusual cocktail recipes he received the “mixology bar award” as “most creative mixing-expert in Germany, Austria and Switzerland”.

www.thefoodists.de