Laurent-Perrier Welcome Champagne Reception at Berlin´s TV tower at Alexanderplatz
Design Hotels™ welcomed its guests to a cocktail reception. The participants could experience an amazing view over the capital at night.

19.30 – midnight

Morning: (Location: Halle am Wasser)


Trend Brief
The symposium started with an opening by Claus Sendlinger, CEO Design Hotels™, followed by
a trend analysis from The Future Laboratory in London, recognised internationally for its innovative approach to trend forecasting, consumer insight and brandstrategy. The job of The Future Laboratory is to bring the future to you.

Speakers:
Chris Sanderson, Martin Raymond

09.30 – 11.45

The Lectures : Design a meal!
Marije Vogelzang is an eating designer and has a restaurant in Rotterdam and an eatingdesign studio in Amsterdam. She is considered one of the pioneers in the field of food and design, and her projects range from edible art installations to concept dinners and tastings. Marije has developed a particular philosophy about food and design that she will present in Berlin.

Speaker: Marije Vogelzang

12.00 – 12.45

Afternoon: (Location: Halle am Wasser)

Lectures: Design as Art
Boosted by events such as Design Miami / Art Basel, galleries such as Kreo, brands such as
Established & Sons, and auction houses such as Phillips de Pury, the biggest names in contemporary design are getting more and more involved with the world of collectors and art investors.
For some designers this leads to the creation of exclusive, iconic and unique pieces, while others, such as 2007 Future Forum speaker Jurgen Bey, see an even bigger potential in a new freedom for exploring future design scenarios with a limited budget. For the partners of the Design Hotels™ network, this development adds an interesting
dimension to the ongoing discourse over the meaning, relevance and quality of the term design. While at some point the term seems to lose impact by being too broad, the “Design as Art” development creates a new luxury segment.

Speakers:
Friends With You, Jerszy Seymour, Shonquis Moreno

14.45 – 16.45 (Session I)
17.00 – 19.00 (Session II)

Lectures: Conscious Design
With the term sustainability being the most prominent buzz-word of recent months, the true relevance of the discussion behind it has tremendously influenced mass, as well as nichemarket dynamics, and will continue and increase to do so in the foreseeable future. Some of the world’s brightest designers have started working away from the omnipresent feeling of
guilt and have moved towards the most innovative, appealing and responsible opportunities of conscious and sustainable design, which finds its demanding audience among the “new mass-affluent.”

Speakers:
Jason Miller, Stephen Burks, Andrej Kupetz

14.45 – 16.45 (Session I)
17.00 – 19.00 (Session II)

Evening: (Location: Tape Halle)

WE ART WHAT WE EAT:
Cooking Art Performance by The Foodists
Aside from sculpturesque dining tables and plates, could a cooking spectacle be considered art? Food was served in Petri dishes, constructed as lozenges, foams, jellies, purées, powders, and presented so exquisitely, that they can be sensed as artistic fabrications.
The chef is an artist, the plate his canvas, the food his medium, and the restaurant his gallery.
Artists, representatives of the media, members of Design Hotels™ and all Future Forum guests gathered for a stimulating cooking art happening
by The Foodists, a food performance company.

Speaker: The Foodists

20.30 – 22.00

Night: (Location: Tape Club)

Future Forum meets Berlin Party
Guests could relax and exchange experiences and ideas with an international mix of creative people in the sprawling atmosphere of one of Berlin´s most exciting clubs
and cap off the day.

22.00 – open end

Day: (Location: Halle am Wasser)

Usability Workshops

One major aspect of the Future Forum 2008 was the four different “usability workshops.”

Each workshop explained a best practice case from the Design Hotels™ member family that has been realized successfully and has been proved to be a beneficial project for both involved parties.

The audience learned how to improve their business through different types of projects and activities in collaboration with brands and companies that share the belief in supporting progressive design and hospitality concepts. The best practice case shall as well pinpoint how a hotel can differentiate itself from its competitors as an inspiration to the audience for future initiatives.


1st Session: 09.30 – 12.45

1. Philips Design Trend Laboratory

2. Future Design Days and Nordic Light Hotel, Stockholm

3. Eat&Joy and Klaus K, Helsinki

4. Heartbeats International and LUX 11, Berlin


2nd Session: 15.00 – 16.30

5. "Contversational Capital" by Sid Lee

6. Charity:Water and Design Hotels™ CEO Claus Sendlinger


Evening: (Location: Stadtbad Oderberger)

Future Forum Gala Dinner
Our grand finale. Guests celebrated with us the finest food and wine, fabulous music and had the chance to enjoy a unique and glittery location in Berlin. We made sure that this evening in Europe´s most exciting city remained unforgettable. Dress Code: Black Tie.

21.00