COMPANY 

DESIGN HOTELS AG 

These days, the term “design hotel” is often offhandedly batted around to describe just about any property that strays from the familiar, interchangeable grand-hotel or chain-hotel aesthetic, but there’s more to a true design hotel than cookie-cutter minimalism or fly-by-night visual trends. This is something CEO and President Claus Sendlinger recognized well ahead of the curve.

Established in 1993, as the first of its kind, Design Hotels AG now represents and markets a hand-selected collection of more than 150 hotels in over 40 countries around the globe. Far more than just a loosely-affiliated assortment of member properties or a mere online booking engine, the company offers both its members and today’s travellers unparalleled specialist knowledge, innovative, international marketing savvy and a future-forward vision that moves in step with our shifting world.

The company has established itself for both its ground-breaking concepts and ability to “connect the dots” by positioning its properties in unusual ways: not just booths at travel trade fairs but also collaborations with design institutions and leading architects; not only booking rooms online but also organizing symposia and creating publications in which today’s top thinkers cleverly address present and future trends in society, design, and of course travel.

Member hotels are independently owned but united by a commitment to individuality, progressive architecture and design, concepts of sustainability and an authentic connection to location or legacy. Design Hotels™ members embody the most advanced ideas in the hospitality industry and offer cosmopolitan travellers new options for travel that include not only relaxation but experience, inspiration, even education. It all translates into unique experiences in highly varied, sophisticated surroundings; impeccable yet personal service.

Pivotal services encompass:

Membership Services:

Sales & Marketing Services
Travel Trade Shows
E-Marketing
Brand Cooperations
Marketing Products
Platform Marketing
Publishing
Global PR

Revenue & Distribution Services
Yield Revenue Management
Global Distribution System
Internet Distribution System
Booking Engine
Customer Service Center
Third Party Internet Cooperations
designhotels.com

In order to better serve the growing number of investors and hoteliers approaching us for assistance during their projects’ planning and positioning phases, design hotel AG’s management has also enlarged its service portfolio to accompany a hotel along its entire developmental life cycle.

Hotel Development & Consultancy Services

Product Identification (Market & Site Analysis, Feasibility Studies)
Product Development (Hotel Concept, Design Concept, Brand Philosophy and Brand Identity)
Technical Assistance (Functionality Assistance & Consultancy)
Hotel Management (Hotel Operator)

The company’s headquarters are located in Berlin, Germany, with branch offices in London, Barcelona, New York, Singapore, Bali and Tokyo.